Research On The Development Of Japanese Animation Industry

Cultural industry plays a vital role in Japan's economy,especially in recent years,has become one of the important pillar industry of Japan,Japan brought huge economic benefits,make Japan gradually from a power toward the cultural industry of science and technology power.In particular,the animation industry has developed in its unique way,bringing the development of the Japanese cultural industry into a new stage.In view of the current culture economization and new trend in the development of economic globalization,with the further opening of the cultural market,cultural competitiveness becomes an important part of national comprehensive competitiveness,our country in 2015,"much starker choices-and graver consequences-in planning and construction,has explicitly put forward to in 2020,the cultural industry become the pillar industry of national economy,so now is the development of cultural industry since China's reform and opening up the best of times.In recent years,Japan's cultural industry has maintained a huge market size,but the changing environment in Japan and abroad is being affected by all kinds of influences.In these influences,there is an opportunity for cultural industry to take off,and there are also factors that restrict its further development.Japan as a cultural industry power,further study of its development,and can find out the reference existing shortcomings,may be added at this stage of Japanese culture industry research.It has a broad space for innovation,for building the cultural industry with Chinese characteristics has a positive effect,may have a practical significance for promoting economic development.Animation industry in our country is still in its primary stage,therefore,to study and learn from Japan's experience in animation industry successful development,the development of animation industry in China has a very high reference value.This paper takes an important part of cultural industry,animation industry as the research object,and study the relevant measures in the development of Japanese animation industry,and the application results of these measures,and analyzed the influence of the animation industry to the economic operation,and puts forward some ideas and opinions on the development of animation industry in China.To illustrate these problems,first,the concept and theoretical review of the cultural industry is defined and clarified.Second,the results from the cultural industry development,the analysis of existing problems and its driving factors,illustrates about the present situation of the development of animation industry,and analyzes its influence on the national economy,Japan's animation industry policy measures and implementation effect.On this basis,the analysis of China's animation industry,and puts forward how to promote national economy by the development of animation industry in our country,the enlightenment and reference in the development of Japanese anime.Through research,the cultural industry in Japan as an important part of the national economy,promote the spread of inheritance and carry forward the traditional culture,has become the values of the window,to satisfy the people's demand for spiritual culture,shoulders the mission of a stable social order and promoting the international influence,emerge a batch of excellent talents.But there are also problems such as the excessive pursuit of entertainment,the lack of value guidance,the narrowing of the industry,and the low salaries of employees.The driving factors of Japanese culture industry are political and legal factors,economic market factors,scientific and technological talents,and social and cultural factors.Large scale of the development of Japanese animation industry,income structure mainly from TV and video products and playback,the industrial chain mainly manga as a starting point,animation,comic,game on derivatives markets go hand in hand.Animation industry has had a profound effect to the national economy,as Japan's third largest industry,the cultural industry of Japan,leading,create new business opportunities for economic continuous,created the original cartoon animation market,develop the animation derivative product market,opening up the overseas market,accelerate the expansion of the Japanese animation industry,and recognition and fusion of new media,preemption content output carrier highlands.In order to guarantee the development of Japan's animation industry,the government has formulated policies for promoting innovation,protection of rights and interests,and promoting development policies.Economically,it has brought huge economic benefits to Japan,culturally promoting the spread of Japanese culture and improving the image of the country.In the development of animation industry in China has a very rich cultural resources,the advantage of good policy environment,technology developing rapidly,but there are also policy law does not build all there,backward management mechanism,system is not reasonable,the industrial chain are short,lack of originality,lack of professional talents.Although there are a lot of problems,but China's animation industry has great market potential and advantages of development opportunities,but also to face the misperceptions,external competitive challenge.China's animation industry to develop,we must formulate relevant industrial policies,establish a sound management system,building animation and its derivatives of new industrial structure,expand the animation market,improve product originality,attaches great importance to talent,learning advanced experience,to create China's own unique animation development path,on the basis of entertainment to promote national influence.