Based On SWOT Analysis Animation Industry To Promote Historical Research And Cultural Dissemination Of Xi'an

Shaanxi Province is the birthplace of Chinese civilization, from the earliest civilizations of the primitive tribes Banpo to the peak of the Slavery society Zhou, from a merging of development Tongwan reflect the nomadic civilization and farming civilization, to the Central Plains Civilization Great Schism of the Three Kingdoms City Hanzhong. All of these show the important role of Shaanxi in the history of Chinese civilization. There is an important city in Shaanxi.she saw a spark of human civilization in the Chan River lit for the first time, she was there to witness the power of justice issued by King Wu, she more than once in the face in the crowd to hear the wind from the masses.But these are not enough, she was the first cities with a population in the world-wide reach millions of orders of magnitude. Her history of the rise and fall can be regarded as a miniature history of the Chinese civilization, she is Xi’an. Xi’an, as a historical and cultural city in China,she has a rich cultural resources.For a long time, Xi’an’s cultural dissemination activities rely mainly on tourism and other related cultural industries.so as to show the natural and cultural beauty of Xi’an. However, as the world enters the information age, the application and popularization of digital technology, information technology and network technology has greatly changed the way people access information and knowledge. The countries and the historical shows a fierce competitive situation. As an important part of Chinese culture, history and culture to flourish in Xi’an will greatly enhance the soft power of the state. However, under the new situation,Xi’an"s historical and cultural dissemination has significantly lagged behind the developed country.Today, the World culture spread primarily by virtue of the powerful medium and innovation. Look from this two respects. Xi’an’s historical culture dissemination strength is obviously insufficient. We must seek the new communication channels and Strategies.The animation in cultural transmission is mainly reflected a medium strength and cultural innovation, In reality, the animation is more and more attentioned by the social forces.Exaggerated expression, the sustainable development of the industry characteristics and the surreal performance capabilities in the new culture spread period, highlighting the advantages. In addition, it can also be achieved through the animation industry ideological and educational function of the history and culture of Xi’an. Thus, the combination of the animation industry and Xi’an’s historical and cultural achieved initial results. Both the combination of both to meet the requirements of rich the Xi’an’s historical and cultural forms of propaganda, it will strongly enhance the region’s economic strength and influence, it will carry forward the fine traditions of Chinese history and culture and values. Based on the analysis of Xi’an historical culture and animation industry with the development of the environment, the combination of both theoretical and practical significance. The research at home and abroad on the basis of in-depth study, discussion on the history and culture of Xi’an and animation industry common development. At the same time, analysis of the current situation of Xi’an in recent years through tourism and cultural industry communication history and culture, find out the problems, which reflect from it, to find out the main problems of the current in the dissemination of historical culture in Xi’an. According to the subjective and objective conditions of Xi’an, on how to promote the development of Xi’an history culture communication scheme for SWOT analysis, and finally summed up the animation industry to promote the Xi’an’s historical and cultural communication strategy.