The article is by studying the layout of printing advertisement (newspaper advertisement , magazine advertisement , bills and posters and direct mail advertisement)to research the layout difference. From an angle of designing, people is accustomed to looking upon the layout printing advertisement as the organic formation and combination of the layout visual element. And always emphasize that visual pounds blindly at present, as result it is to get just the opposite. This is arranged putting particular emphasis on the source point and finality printing the advertisement layout in the restraint designing that the behavior one side has been constructed , ignored by numerous visual behavior is really. For example that "visual impact" should be proper and accustomed to the visual habit of masses too.To study the theory of the layout of printing advertisement should be beginning to the visual behavior of masses. The problem is that the masses understands a layout from accepting according with visual physiology , visual mentality coming visual behavior angle, By the fact that the layout designs...
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