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The Study On Arrangement Of Order In Layout Design

Posted on:2013-09-07Degree:MasterType:Thesis
Country:ChinaCandidate:S F ChengFull Text:PDF
GTID:2235330362473461Subject:Art of Design
Abstract/Summary:PDF Full Text Request
Web advertisement is a new advertise mode which was born at the age of internetdeveloping time with high speed. It’s one of the most important instrument to helpmodern corporation make their product more popularize. Web advertisement will notdevelop if without internet develop, and it also will not develop if without visualcommunicate design. Web advertisement is ad which appeared on internet. It is aninformation broadcast mode which use internet media to persuade public accept somekind of product or propagandize one product logo. If you want to use this mode, youshould pay for it. This mode use network technology to exhibit ad visual communicateform, text link and multimedia on internet.As important element of visual communicate design, figure, words, color andformat are also an important part of web advertisement. With a view to visual elementof web ad, the use of figure, words, color and format also impulse its development.Visual communicate element in web ad directly affect web ad’s visual taste and visualwallop, finally affect web ad’s information transfer ability. As a result of webtechnology develop incessantly, web ad form gradually evolved from simple banner adform to luxuriant form which has modern originality, information transfer ability andartistic taste. In respect that web ad originality directly affect its percentage of knock it,visual communicate design is an important part of web ad.This papers aimed at by on network advertising of produced and the developmentand network advertising in the Visual elements of analysis, and on excellent networkadvertising case of analysis, seeking China traditional culture elements in modernnetwork advertising in the of application, looking for traditional and modern of fitpoints, with traditional of China traditional elements to performance modern networkadvertising of aesthetics, with China traditional elements for modern networkadvertising injection "fresh blood", to to effect network user of thought, change networkuser on network advertising of views, Design the new characteristics of the times andnational characteristics of Internet advertising, summarized the modern visual communication design trends of online advertising. By analyzing the Visual elements inVisual communication design, starting from modern problems in online advertising,from the Visual sense perception regularity analysis of graphics, colors, decoration,from the depths of the cultural connotation, ads from the network’s Visual aestheticvalues, cultural values as a basis for research on network advertising in the vision...
Keywords/Search Tags:Web advertisement, Visual Language, visual communicate design, Traditional elements
PDF Full Text Request
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