Hyperbole In Product Design

This paper makes a research on hyperbole in product design, and the practice in product design. The method of the research is:by comparing the rhetoric of linguistics with the expressing means of product design, the thesis analogises the importance of the rhetoric in product design. Moreover, from the perspective of the rhetoric in product design, the thesis analyses the hyperbole in product design by example. The purpose is to:explain the abstruse rhetoric theory of product design in simple terms, and let it be known easy and operated easy, then, makes the theory direct our design practice.Hyperbole is a kind of case of the linguistics according to the traditional functional defmition.Using hyperbole in product design manifeses the designer and the product consumer's psychology,and satisfies people's aesthetic seeking in special ways. In product design, the reason which the exaggeration produces is the great psychical distance, and the distance comes from the obvious contrast between the product and the product 'prototype'which is people's general cognition. The great psychical distance makes every cognition true, and consumers were pleased when they enjoying the product.The paper is founded on the analysis of the question how hyperbole to be used in product design. The paper tries to sort the hyperbole in product design,and sets an idea about how hyperbole is used in product design.It was described through two examples.