Research On The Use Of Exaggerative Technique In Design

Hyperbole is a kind of case of the linguistics according to the traditional functional definition. Using hyperbole in product design manifests the designer and the product consumer's psychology, and satisfies people's aesthetic seeking in special ways. In product design, the reason which the exaggeration produces is the great psychical distance, and the distance comes from the obvious contrast between the product and the product'prototype'which is people's general cognition. The great psychical distance makes every cognition true, and consumers were pleased when they enjoying the product.This paper makes a research on hyperbole in product design and how to spreads out in the hyperbole designing. By the definition to exaggerated relevance theories such as exaggerated function, semantic feature, exaggerated classification, applicative principle of hyperbole comments and so on. Let's know the importance of hyperbole in product design, by investigating the examples of exaggeration in the daily life and discuss the structure of exaggeration concept, we find curiosity, surprise, sign with emotion, happiness, interesting, thrilling, admiring and amazing sub-concepts. And explore on this account for the exaggerated points. Through investigating the daily-life related products which are in accordance with the 8 sub-concepts and the reason these products are selected. The preliminary result shows 32 design elements. For designers can carry out design by different hyperbole coming. Filter out 6 key design elements which can express the exaggeration image. These 6 elements are imagination, the use of different materials, consciousness, unexpected appearance of hidden thrilling elements, changing of nature and contradiction. And we verify whether the used method is appropriate. At the last, we set an idea about how hyperbole is used in product design. The purpose is to: explain the abstruse rhetoric theory of product design in simple terms, and let it be known easy and operated easy, then, makes the theory direct our design practice. Then, make the theory direct our design practice.