The Research Of Cognitive And Expression Of Sentimental In Product Design

Products are emotional and rational, material and spiritual synthesis, the product of emotional general refers to the artistic product, affective, psychological and cultural nature, as reflected in the pattern of products, colors and materials, and so on. Speaking from the human nature of the perceived human cognitive ability is above the law. It was no ghost that night in the mountains, fierce animals, but still can not overcome their fear of the dark. Strictly speaking, in product design, human subjects at more sentimental, more to the human mind, to show concern for humanity, it is the first original human dynamics. Whether traditional or modern society social, emotional needs are universal, fundamental reason lies in its return to the emotional life, to meet the spiritual needs of the people and development. Therefore, the overall product design stage is a very important issue worth exploring.The study focused on the emotional and cognitive expression from two to elaborate, wrote three articles focus most. The first part is based in part, the focus on the emotional and sentimental background study of the basic concepts of a knowledge system exposition studied sentimental definitions, characteristics, historical retrospective, the causes and emotional and rational relationship to the next step and provide a theoretical basis for discussion. Part explored audience of products emotional awareness to cognitive psychology theory as a prototype, combining emotional characteristics of products sentimental cognitive classification from the flu consciousness, attention, memory, thinking, emotional perspective proved audience of products sentimental cognitive status, and on culture, age, national interests, to explore the emotional cognitive differences and limitations, illustrates the relative cognitive analysis. The third part is the core of the article, according to the audience's understanding of the designers to consider ways to express the emotional products. Because from product design to the core elements of a "people ~ are" relations, emotional expression focus from the sensory dimension and products spiritual dimension to reflect on, especially in the sensory dimension of sensitivity to the major research presented Mankind has created asimple visual age to compound the sense of the era of new ideas, These unique insights to design a new perspective and direction. Products are focused on the spiritual dimension of research and audience to the sensory, emotional, emotional and other related emotional factors, from the conception to create, rich meaning, happy memories and happy experience to deal with emotional expression of four. Finally, the future can be drawn through the above analysis products sentimental trends : the future will be designed to take advantage of sensory role of scientific research, enable mankind to rebuild relations with the integration of nature, and can embody the physical sensory characteristics emotional design era.The highlight : According to human nature, sentimental than rational, and it has always been the world's first line of human contact. So the emotional design of the study has been hidden a very important topic. At the same time, we are faced with a physical sensory can take full advantage of a creative design era, the design was too great visual sense and ignores the role, in fact: the human beings feel is the most primitive animals sense, the sense of this article focused on five of the sensitivity of the importance of emotional expression.