China's Advanced Traditional Culture To Promote Cultural Soft Power Of Contemporary Significance

Along with the era of economic globalization and the multi-polar world,cultural soft power has become a necessary part of a comprehensive national strengthen,which ,combined with the economic and military hard power ,has become a strong force in promoting the development of contemporary society.The development of China'cultural soft power is still in its infancy stage,so our culture must be seen as a strategic goal for our country's overall development. Chinese traditional culture with its long history has an irreplaceable role in improving China's comprehensive national strength in contemporary international environment.Starting with the objective laws of the development of cultural soft power and connected with the international community development trends and the specific realities of the contemporary Chinese society, my article tries to provide China to achieve a dominant position to enhance the significance of China's cultural soft power in the international competition.My Paper is divided into four parts.The first part explores the concept of cultural soft power and its contemporary values.This part is the theoretical basis of the entire article. In this paper, the advantages of traditional Chinese culture should be established and developed in the fierce international competition and we should develop the intellectual support and promote the role in cultural economic and political development.The development of cultural soft power should be considered as an important part in enhancing overall national strength.The second part demonstrates the fine traditional Chinese culture is the basis for building cultural soft power. In defining the fine traditional culture and Chinese traditional culture, based on the soft power of culture,my paper analyses that Chinese excellent traditional culture is the foundation of Chinese cultural soft power.The third part analyses the cause of the changes of Chinese traditional culture in contemporary society. On one hand ,it analyses the cause of the changes of Chinese traditional culture in contemporary society, which has experienced four periods :the marginalization period of traditional Chinese culture, the quiet period and the return period; On the other hand, it continues to explain completely the reason for the returning of contemporary society from four aspects ,that is, the strengthening of Chinese traditional culture consciousness, new vitality from modernization , upgrading hard power in promoting cultural soft power, and new opportunities for traditional economic culture from globalizationThe fourth part puts forward the countermeasures of Chinese fine traditional culture in promoting the cultural soft power, which means the promotion of fine traditional culture of modernization, enhancing our cultural soft power. It includes the development of traditional culture being open and inclusive,constantly enhancing the modern characteristics of fine traditional culture, excellent traditional culture being integrated into the social core value system and the efforts to establish a cultural image of China in the world. This part is the end, attempting to explore the role and contribution of Chinese fine traditional culture in enhancing soft power .