The Research On The Promotion Of China’s Cultural Soft Power

“Improving the country’s cultural soft power bears on the two centenary goals and the realization of the Chinese dream of the great rejuvenation of the Chinese nation",Xi Jinping,general secretary of the Communist Party of China said.The tasks and requirements for promoting the country’s cultural soft power are clearly put forward.To promote the country’s cultural soft power is the internal demand of China’s economic and social development,and it is also the key to the competition between countries under the condition of economic globalization.At present,the competition between countries continues to compete with economic competition,politics competition and military competition.More often,it translates into soft power competition in a cultural way.The status and role of cultural soft power in the competition of comprehensive national strength have become increasingly prominent,which has become a strategic issue restricting the development of the country.From the perspective of scanning problems,we must face the fact that the relative lag of cultural soft power is an indisputable fact over the past nearly four decades of China’s rapid economic development.Suggested two international and domestic overall situation,from the strategic height of the Chinese national rejuvenation,from the self-consciousness of cracking problems,the research on the promotion of China’s cultural soft power has extremely important theoretical significance and practical value.Having combed and summarized the domestic and foreign research achievements of cultural soft power,we believe that the current studies have made important progress and fruitful results,which provide the enlightenment and lay a solid foundation for further deepening the research of cultural soft power.But the academic study of cultural soft power still exists some problems urgently to be cracked,such as,some prerequisite problems and fundamental problems of cultural soft power’s essence need further understanding and elaboration in the theoretical aspect,the "cultural soft power" as a concept is still an unsolved question,the components of cultural soft power have not been accepted as a consensus,the unknown theoretical premise leads to such a result that the research associated with the practical level of promoting cultural soft power is difficult to present a clear academic view.In the concrete practice of the construction of socialism with Chinese characteristics,these problems are in urgent need of serious research combined with the basic laws of the development of culture,which are located in the high strategy station of great rejuvenation of the Chinese nation.This is what this article hopes to further study,develop and solve.We put forward the practice paths and countermeasures of the development of China’s cultural soft power by trying to explore the measures and methods of cracking these theoretical problems.The main body of the thesis consists of four parts:The first part emphatically analyzes the essential connotation of "cultural soft power",tries to resolve this issue of "what is cultural soft power" which is the theoretical premise involved with the logical basis of the whole study.The essence of cultural soft power is the authoritative power of national spirit and national will,the basic content of cultural soft power is the essence of national system and the concept of economic and social development and its values.Cultural soft power is the unifying power,influence power and discourse power of the national ideology,which is wrapped by culture.The function of cultural soft power is,the country leads and uses cultural resources,relies on practice operation of cultural industry and cultural undertakings,utilizes powerful medium of communication and effective means of communication to influence and win popular support,produce cohesive force and driving force in internal dimension,produce emotional appeal and influence power in external dimension by the "nation value" and " the foundation of nation" of ideology.In this chapter,we reveal the objectivity and necessity of migration from "soft power" concept in the western context to "cultural soft power" concept in the Chinese context,elaborate the theoretical reason why the research on China’s cultural soft power must highlight "Chinese characteristics",clearly define the connotation and extension of the concept of cultural soft power with "Chinese characteristics ".In the generative sense,we crack the two core questions of research on China’s cultural soft power: " what kind of ’culture’ exerts soft power" and "cultural potential soft power ’ under what conditions’ converts into realistic soft power ".Thus,we provide theoretical logic premise and support for continuity study of cultural soft power’s construction.The second part untangles and refines the main problems of the development of China’s cultural soft power,and carry on the attribution analysis on the basis of the investigation and analysis of the current situation of China’s cultural soft power construction.We emphatically analyze the main problems of the current China’s cultural soft power construction.The socialist core values should be condensed,cultivated and implemented.The supporting of the Chinese traditional culture to the cultural soft power is insufficient.There is an imbalance between the development of China’s cultural soft power and cultural industry,cultural undertakings.The cultural communication ability of China needs to be improved.The subject construction of the China’s cultural soft power still has vulnerabilities.These show that there are enormous challenges on the promotion of China’s cultural soft power in cultural thinking,the cultural level and cultural power.How to construct and improve the China’s cultural soft power appears as a strong problem on the basis of the existing national conditions,the practical foundation and the culture tradition.The third part discusses the experience and enlightenment of foreign cultural soft power’s construction.The cultural soft power construction of each nation in the world exits generality,and also shows diversity in the different socioeconomics background and historical culture background.In this chapter we will take the United States,the Britain and the Japan for example,and deeply analysis the three nations’ effective practice of cultural soft power construction.We summarize experience and enlightenment from others to enhance ourselves.From the sence of reference,that core values guide nation development is the most important experience.The core values of these nations are stable and successive,and become the basic foundation and axis pointing;at the same time,these nations permeate core values education into politics,economy,culture and social level,etc.Thus,traditional ideology has been changed into new transformation and strengthened.These practices ensure national stability,social progress and development of comprehensive national strength.Understanding and grasping the law that core values lead nation’s development is significant to the process of rejuvenation of the Chinese nation.The fourth part discusses the construction of multidimensional paths of China’s cultural soft power promotion.According to the basic principles of historical materialism,the "soft" of cultural soft power lies in the recessiveness and flexibility of its action form.The "conceptual mirror image" of "soft" is deeply related to the basis of national roads,related to the justice and value of national basic system.The ideology of cultural soft power is characterization of state authority and state power.The development of country need not only hard power,but also need cultural soft power of ideological construction to escort itself.We take into account both systematicness and logicality,build multidimensional paths to enhance China’s cultural soft power in this chapter.To cultivate "four confidence" to consolidate the foundation works of China’s cultural soft power,strengthen the construction of socialist core values to grasp the leadership power of cultural soft power,try our best to display Chinese culture,promote the development of Chinese cultural industry and public cultural service system,improve Chinese culture media strength and artistic level of Chinese culture communication,enhance three levels of cultural soft power’s subject construction— the ruling party,cultural talents,overseas Chinese.