The Youthful Reform Of Youth Literature From 2000 To 2009

Since the 21st century, because the government has gradually reduced the subsidies on Chinese literature periodicals, and the literature is notably more market-oriented, the redesigns have been started in most of the Chinese literature periodicals. Youth Literature is an example. As an leading youth literature periodical, Youth Literature have never ceased reforming during the past decade. This paper is Based on cultural production theory which was produced by the famous America scholar Diana Crane. In her theory, lifestyles and consumption patterns are the most important criteria of differentiating audiences. In this paper, the criteria is used to divide the audiences of literature periodical and find their positions. With the guide of the theory, the author gave a detail review and summarization to the ten-year reform of Youth Literature.The reform of Youth Literature can be divided into four stages. Although every stage showed different characteristics, they all shared one thing in common that the contents tended to be more younger and popular. The author called this trend as Youthful, and discussed this historical inevitability in two ways. One is the teenage subculture's production, the other is ideology's construction. Nevertheless, these reforms all failed to bring about a fundamental change in the literature periodicals' plight, and made them lose their traditional advantages and important characteristics. Where is the future of the youth literature periodicals? The paper took Mengya magazine and Li mook which got ahead successfully for example to indicate the two possibilities of developing youth literature periodicals well.No matter from the angle of readers' reception or from the angle of literary history, undoubtedly, the reform of Youth Literature was failed. Most basically, the reform was failed because the Chinese literature has faced the danger of marginalisation, and the traditional system of literature periodicals and writers was broke up as a result. In the reforms of literature periodicals in 21st century, readers should be taken as a basic point.