The Study On Artificial Intellingence Promoting The Production And Management Reform Of Cultural Industry

The vigorous development of artificial intelligence has brought about a global and revolutionary impact on social production and lifestyle.Intelligent technologies such as image recognition,video recognition,semantic understanding have shown amazing capabilities and efficiency in the fields of medical treatment,transportation,financial industry,manufacturing industry and so on.They have been affirmed and supported by the government,the market and the society.At the same time,artificial intelligence is more and more applied in the field of cultural industry,bringing a new pattern for the development of cultural industry,and promoting the transformation of production and management of cultural industry.Artificial intelligence has transformed the planning and creation of cultural products,offering suggestions and assisting conception by means of intelligence,and can even independently create songs,news,novels and other cultural contents.Artificial intelligence has enabled the production and production of cultural products,improving the production and production technology of various forms of cultural products,such as words,images,music,video,games and so on.Artificial intelligence upgrades the marketing link of cultural products in an all-round way,providing intellectualized consumer market research,marketing forecasting,advertising delivery and content recommendation.It also promotes new forms of cultural products and services,bringing about changes in the production and operation of cultural industries.However,technology is a double-edged sword,and there are many problems in the early stage of the reform: the current level of AI technology needs to be improved,and there are limitations in its application;the relevant laws and regulations of AI are imperfect,and information protection is not in place;AI technology is easily overused,affecting the healthy development of cultural industry.China's cultural industry is entering a period of structural adjustment,which is only one step away from becoming a pillar industry of the national economy.In view of these problems,corresponding countermeasures should be taken in time: improving the technical level of artificial intelligence and accelerating the application of technology to the ground;establishing perfect laws and regulations to standardize the application of artificial intelligence in the field of cultural industry;giving full play to the main advantages of human beings and guiding high-quality content.Creation and dissemination.Only through joint efforts in many aspects can we ensure that this change will develop in the right direction and that AI will better serve China's cultural construction and economic and social development.Through the comprehensive combing and summary of AI promoting the transformation of production and management of cultural industry,this paper attempts to summarize and refine the theory in order to enrich the theory of cultural industry and provide reference for the practice of cultural industry.