Based On The Value Chain Under S Hospital Competitive Advantage

Founding date, nationwide system of health care industry to implement and effective allocation of medical resources by the state, in large measure to solve the basic medical needs of the people, the National's life from the early days of less than 50 years of age, by 2010 the average life expectancy of 72.5 years old, nationwide system of medical office has made remarkable achievements. As the Chinese market after WTO accession increase the degree of medical system reform and the deepening of people's material and cultural life of the gradual growth of an increasingly competitive health care services. The current health care system has been difficult to meet the demand for medical services, require hospitals in the new health reform policy by selecting the advanced management tools and methods to improve operational efficiency, savings in operational costs and improve customer satisfaction, to build the hospital's core competitiveness. The introduction of new medical reform policy, health care reform, especially reform of public hospitals is directly related to the improvement of public hospital management and service capabilities of a comprehensive manner. Today our focus on quality of health care resources across a large integrated health care institutions, and as long-term government support policies, the hospital operating mechanism is incompatible with the economic reform of China's market is difficult to actively respond to the needs of the market complex changes in the market. Therefore, in the use of new medical reform policy based on the timely introduction of the Harvard Business School·Michael Porter in 1985's at the corporate level under the theory has been very mature, and has been widely used in corporate design, production, sales, sending and supporting the process of their products, respectively, in accordance with their own advantages to develop appropriate strategic measures of the value chain management concept, help speed up the reform of national health care system to raise the overall level of hospital services to meet the medical needs of the people's growing too.Due to historical reasons, China under the planned economy system, the implementation of the whole nation to do the medical model, supported by the state of public hospitals as medical institutions, in the human, material and financial support given to a large extent, people see a doctor to solve the basic needs, national health awareness and life expectancy have been significantly improved. Despite the growing medical needs of people with health care resource allocation is unbalanced contradictions still exist. With the increasing openness of the health care market, S Hospital, faces enormous challenges and opportunities. How to establish and develop a competitive advantage, you need to grasp the environmental changes S hospital trends, seize opportunities, avoid threats and advantages to make up for weaknesses.Currently, in Europe and America and other developed countries, mode of operation of the hospital through the property structural changes, especially the pattern of the hospital, in the industry already has a pivotal position.2010 can be said is the world's medical reform, the United States during the new healthcare reform reform, China has also carried out at the same time the gradual implementation of the new phase of health reform policy, and this year is reform of public hospitals. However, the development of the hospital due to historical reasons, the property structural features is much less than developed countries, but in view of public hospitals in our special status in the medical industry, and other medical institutions, to assume the majority of citizens still not medical problems. S hospital data collected in the construction of multivariate empirical analysis on the basis of competitive advantage the hospital, introduced changes in the market based on brand building, human health care, technological innovation, wisdom, hospitals and other competitive strategies for the management of public hospital system and operation, monitoring mechanisms and improve the medical service, speed up the diversification of the medical industry, and other aspects of theoretical and empirical basis.