Jilin Chemical Industrial Company Limited Songhua Lake Sanatorium Health Supervisory Service Marketing Strategy Research

Is following our country social economy swift development and the social whole quality of life promotion, the people take the healthy quality more and more enhancement, the health maintenance and the health progressive idea strike root in the hearts of the people more and more. Therefore, the change tradition take illness sickness treatment as the central medical pattern, establishes take the human as a center, take the health as the core fourth medicine (healthy health medicine) the pattern, has become the current medicine development a direction. The health management takes a discipline and the emerging service industry, in the recent 20~30 years only then emerge in the West and consummate gradually, are also at the start stage in China. Therefore, the research suits in the Chinese specific national condition health supervisory service appears especially essential.The Jilin Chemical Industrial Company Limited Songhua Lake Sanatorium, is the Chinese Petroleum Jilin Petrochemical Mining area Service Services department subordinate's Secondary unit. Has carried out the health supervisory service since March, 2007, altogether has carried on the health management to 1679 people, had certain harvest in the health supervisory work, manifests the sanatorium to provide the health supervisory service fully the superiority. But the health management's effect does not have the full display. Convalescing also waits for to the health management's understanding the enhancement, the Jilin Chemical Industrial Company Limited Songhua Lake Sanatorium receives convalesces usually obtains the healthy aspect the knowledge to be few relatively.This article is for the purpose of using the marketing study and the service marketing study theoretical knowledge and the analysis frame is the instruction, conducts the research to the Jilin Chemical Industrial Company Limited Songhua Lake Sanatorium's health supervisory service's marketing development strategy, further promotes the health supervisory service, causes the general Jilin Chemical Industrial Company Limited staff, to accept generally convalesces convalesces profits.This article thought that the health management is utilizes the information and the medical technology, in healthy health care, in medical scientific foundation, establishment set of consummations, thorough and personalized service routine, its goal lies in through way help healthy crowds and the Asian healthy crowd and so on maintenance health, promotion health establishes the order health the life style, reduces the risk condition, is far away from disease; But once has the clinical symptoms, through goes see a doctor the service arrangement, recovers the health as soon as possible.With is engaged in other services the service industry to compare, the health supervisory service belongs to the visible service which and the invisible service unification provides to the human, belongs to the non-profit earning service. The customer participates in the health supervisory service the production process, other people become the product frequently a part, the time factor are important, the customer the appraisal is difficult to the service.The Jilin Chemical Industrial Company Limited Sanatorium's health supervisory service localization is provides the high grade health supervisory service for Chinese Petroleum Jilin Petrochemical Company's staff customer community. According to the life cycle division, may divide into these customers the consummation healthy time, the health maintenance time and the function winter customer community. In view of the different time customer community's physical condition, the health supervisory service's key point is various.The health supervisory service achievement convalesces in the service main service content, its central content is the life style management. How is the life style management's effect decided by uses the behavior intervention technology to drive the community and the individual healthy behavior. In my courtyard's health supervisory service plan, doctor first carries on the inspection to the convalescing bodily situation, then proposes the health care plan target-oriented, actual content including four aspects: Keeping in good health health care aspect instruction, in nutrition meals aspect instruction, mode of motion instruction, as well as disease's inspection and treatment. Supplements the product design including the information service, the advisory service, the storage service and the extra service.The Jilin Chemical Industrial Company Limited Sanatorium's health supervisory service's basic flow including five links, respectively is the physical exam, the filling in survey form, the input information, the assessment report and provides the health life style directive five links to be possible to divide into three stages approximately: Collection healthy information stage, appraisal state of health stage and health promotion behavior intervention stage. In Jilin Chemical Industrial Company Limited Sanatorium health supervisory service various links, fault which easy to appear mainly involves the filling in survey form and the input information, the appraisal and the instruction, the movement analysis, the meals analysis, the diet exercise prescription and so on. Therefore, these links are the service provide in the process to need to treat earnestly. Based on to serves the flow and a fault analysis, may further formulate the health management service standard.The Jilin Chemical Industrial Company Limited Sanatorium's unit nature belongs to the non-beneficial medical unit, subordinates the Chinese Petroleum Jilin Petrochemical Mining area Service Services department, according to enterprise's way operation, implements the income and the disbursement equal mode of administration. The health supervisory service is the Jilin Chemical Industrial Company Limited Sanatorium convalesces in a service part, according to Upper-level department's request, the health supervisory service's price strategy mainly defers to the complete cost fixed price law, the formulation charge standard time has not gained the motive and the goal, only asks the compensation complete cost, realizes zero profit.The Jilin Chemical Industrial Company Limited Sanatorium health supervisory service propaganda's main strategy includes: The use explicit information, can only propagandize the enterprise to be able to provide granting which or the customer can obtain, carries on the propaganda to the staff, strives for and maintains customer's cooperation in the service production process, establishes positively transmits orally the communication, thus establishes and maintains the advantageous image.The Jilin Chemical Industrial Company Limited Sanatorium health supervisory service implements the comprehensive marketing idea, pays great attention to carry on the social marketing, pays great attention to carry on the relational marketing, pays great attention to carry on the internal marketing; Through the life style optimization situation's appraisal, the customer degree of satisfaction's appraisal, through carries on the appraisal to the medical expense drop situation, thus science appraisal health supervisory service effect; From the health insurance and the health management union to the healthy insurance business' significance, the health management and the health insurance plan pays attention to the health management and the insurance business relations to the health management enterprise's significance two aspects.Through to Jilin Chemical Industrial Company Limited Songhua Lake Sanatorium health supervisory service demand analysis, product strategy design, service flow and standard design, price strategy design and promoted strategy design, thus knows the Jilin Chemical Industrial Company Limited Songhua Lake Sanatorium health supervisory service comprehensively the marketing strategy. Then through implements the comprehensive marketing idea, the science appraisal health supervisory service effect, the correct processing health management and the insurance business relations and so on a series of marketing strategy implementation, will improve its service level in the great degree, enhances its management achievements.