Study On Shipai Hospital Development Strategy

Strategy is closely relevant to the whole developmental aims and the long-term interests of the enterprises. Strategy involves all-round plan, selection, control and carrying-out of higher level, which is different from the routine managerial activities and operational management. Any successful enterprises have their excellent strategies, while any enterprises which break down carry out wrong strategies. Hospitals must establish good developmental strateies that fit in well with themselves so as to further their developments.Taking Shipai Hospital as an instance, this paper involves around the developmental strategy of the hospital, and expounds the points of views as the following: Firstly, this paper tries to provide relevant research materials for the developmental strategy of Shipai Hospital in terms of the developmental situations of medical industry, strategy management in hospitals home and abroad. Secondly, this paper demonstrates the outside and inside situations of Shipai Hospital, and analyses its external opportunities and threatens, interior advantages and disadvantages, inner management ability. This paper also deals with Shipai Hospital's competitive abilities, trying to reveal its core competitiveness. Thirdly, this paper probes into strategic aims orientation and competitive strategy selection which Shipai Hospital may try to carry out. Lastly, this paper makes clear the current strategy orientation of Shipai Hospital, and proposes good solutions and measures for the developmental strategy of Shipai Hospital.Economical development in Dongguan is very dynamic. Hospitals' developments in this region are influenced by private and foreign capitals, so hospitals here face keen competition. This paper aims to provide useful references for hospitals to well carry out their developmental strategies.