Study On The Development Strategy Of The Gansu Province People Hospital

Along with the further reforming of national medical system, the competition for medical market has being more intense. It's an absolutely fact that medical service has a market character. The hospital must set up the management idea and transform management pattern from planned economy to market economy.Gansu province people hospital (GPPH) is the only government owned III-A general hospital, which is the main hospital in Gansu province. In this paper, the author wants to take a thorough research on the development strategy of GPPH and put forward some feasible thought.This article studies realistic senses about researching on the development strategy of GPPH. In view of the current development situation, it analyzes the hospital external and internal environment. It establishes the GPPH developmental strategy SWOT matrix, through analyzing the hospital's superiorities, inferiorities, opportunities and the threats. Using the quota strategic planning matrix, it constructs the best GPPH developmental strategy plan, which is that speeding up the hospital superiority discipline construction, achieving leap development. It put forward concrete measures: Making the hospital culture cornerstone positively, Strengthening the objects that the people's hospital to serve people. Persisting with the social public welfare firstly and displaying the hospital's public function. Introducing the new management ideas and strengthening the hospital foundation management unceasingly. Persisting the policy that talented person strong hospital and strengthening construction of the talented person troop. Promoting treating level and diagnosis ability through medical innovation. Constructing discipline base and founding well-known discipline, implementing characteristic management and brand management.