Preliminary Studies Of Craft And Market For Industrialization Of Chinese Traditional Flower Arrangement Art

Chinese traditional flower arrangement art has a long history, and profound cultural connotation. It has been confirmed as intangible cultural heritage in China. Industrialization of Chinese traditional flower arrangement art accord with the general rule of Cultural development and evolution; Studies on Chinese traditional flower arrangement art industrialization be propitious to its protectionCraft and market are two important parts of industrialization. Preliminary studies have been conducted by field survey of cut flower markets, data analysis of production and trade situation of cut flowers in recent years and unscramble literature which analysis Craft of Chinese traditional flower arrangement art form flower raw materials, containers, fixation methods and composition. Preliminary studies have also been conducted by questionnaire survey of flower arrangement to analysis market of Chinese traditional flower arrangement art. These studies will provide a new sight into the theoretical basis for industrialization of Chinese traditional flower arrangement art industrialization.The results of craft are as follows:1) On flower raw materials: Chinese traditional flower arrangement art paid more attention to composition for beauty of lines, but, woody cut flowers which were necessary were of extremely shortage. Thus we proposed that, in China, woody cut flowers should be developed in suitable areas to provide materials for Chinese traditional flower arrangement art, furthermore, we can try the new Cut flowers and excavation its cultural connotation.2) On containers: Chinese traditional flower arrangement art mostly use Ceramic and cuprum containers, now, we can made plastic containers which texture as same as archaian containers. The plastic containers decreased the production costs.3) On fixation methods: Chinese traditional flower arrangement art mostly use floral frogs, methods of bottle mouth division and method of branch combination, but, floral foam is popular in the market. Thus we proposed that, propaganda using floral frogs and accept floral foam.4) On composition: there were 5 different basic styles in different book, it was baffled Chinese traditional flower arrangement art standardization production, influenced the course of Chinese traditional flower arrangement art industrialization. Thus we proposed that, a uniform criterion should be working-out as soon as possible.The results of market are as follows:1) On consumptions of flower arrangements: The more people rich, the more flower arrangements they bought; people form developed area bought flower arrangement for self-usage more then for presenting; thus, economy affect the consumptions of flower arrangements to a great extent.2) On quality of flower arrangements: The quality of flower arrangements is considered nice by 15% customers. More then 60% customers favor eastern flower arrangements. It showed that customers are critical of flower arrangements supplied by markets.Thus we proposed that, in China, eastern flower arrangements should be developed to widening market consumption market of flower arrangements.All the analysis shows that, Chinese traditional flower arrangement art industrialization is immature on craft, and Have greater potential market.we should pay more attention to Chinese traditional flower arrangement art industrialization.