Research On The Development Strategy Management Of Quyi First People 's Hospital

With the deepening of reform the healthcare industry, medical industry areconstantly upgrading the overall level of competition, the traditional public hospitalsare facing competitive environment has undergone tremendous changes, how toestablish a sustainable competitive advantage is constantly test of the public hospitalmangers administrative wisdom. In this context, the strategic management which hasbeen provide as a effective administrative tool to enhance the core competitiveness ofcompany has obtain the favor of many hospital administrators.Many hospitals havestarted or are ready to start the implementation of strategic management, hoping toachieve their own continuously improving of core competitiveness, to establishsustainable competitive advantage in the market.In this paper, has been devoted to obserbing and contemplating the application ofintegrative development by Qujing No.1hospita. After looking back to the strategymanangement theory and investigating Qujing No.1hospita, we analyse the QujingNo.1hospita macroscopic enviorment and it’s industuial competence enviorment, andit’s strenghs,weaknesses,opportunities,thrests,by use of SWOT AnalyseFramewok.Further more,the paper puts forward Qujing No.1hospita strategy modeand strategic objective, and discusses it’s integrative organizational form, it’s brandstrategy, human recource strategy, Confederation strategy, cost control strategy,culture strategy, information management strategy.