Research On Strategic Management Of Public Hospitals

With the rapid development of Medical Reform of China, public hospital as an important part of medical in our country which plays an important role in the security of people’s life. The public hospital strategic management is important to enhance the competitiveness of the hospital and improvement the livelihood of the people, to implement the scientific concept of development of public hospital.Guangdong Province Y hospital’s leadership reaches an agreement on planning hospital strategy and overcome the challenges and make dominant position of public welfare. To determine the future direction of development and Strategic Planning is important for Public Hospital. Leadership take factors into account including systems and mechanisms, external environment, the needs of patient, technical services and other related influencing factors so as to supply better service for more patients.The analyses on strategic management base on Guangdong Province Y hospital as the object, through the understanding problems of strategic management in public hospitals, put forward the purposeful development strategy and management of public hospitals. This paper aims to provide technical path and reference data on for strategic management Public Hospital of Guangdong Province and do some useful exploration for the development of hospital management theory.In the paper, the framework design begins from research background, research purpose and the thought of strategic management as the foundation; The paper focuses on analysis of strategic management, selection and establishment of strategy, implementation and control of strategic management of Guangdong Province Y hospital; Finally, the paper describes the main work and conclusion, and prospect of strategic management of public hospital.