Analysis Of Strategy Of Management On China-Europe Container Liner Shipping

In recent years, with the growing global economy, especially the emerging economies , China, India, Russia and Brazil, maintaining a good momentum of development, so global trade has growth rapidly, thereby promoting the development of the international shipping industry. Although the economic slowdown in the United States, U.S. demand for container transport routes is weak, European economic growth and prosperity provides supports for the Asia-Europe routes. In 2007, Sino-EU bilateral trade volume reached 356.2 billion U.S. dollars, an increase of more than 27.9 percent ten years ago. In 27 countries, total trade between the EU and China overcomes the United States and Japan and becomes China's largest trading partner, while China is the EU's largest import market. More than 95% of trade in goods between China and Europe is finished by the completion of maritime transport, marine, particular container transport is one of the most important modes of transport in the protection of the bilateral trade. Asia-Europe route, as one of the world's three major liner routes, whose position is increasing gradually , while China and the EU is the main route, so research of the container transport route of China-EU on China's shipping industry and the operation of shipping companies has great significances.This article analyzes the China-EU routes from two respects, container transport market and the choice of the transport paths , so the corresponding response can be raised for shipping companies aiming to the market trend. Firstly, this article carries out predictive analysis for China and the EU supply routes and cargo capacity using the methods of qualitative, gray prediction and regression quantitative, laying the foundation and providing the practical support for the measures ;Secondly, using the shortest path method , choose the three China and the EU routes and establish the optimal model, select the lowest cost, highest efficiency path, provide a theoretical method for the choice of routes of shipping. Finally, for current and future market situation and the current situation of the company's operating liner, propose the business strategy promoting and adapting to the development of the shipping enterprises in order to provide reference for shipping companies.