Study On The Urban Design Of Commercial Space In Historic Environment

In the context of globalization and rapid economic development, the protection of China's historical environment faces challenges. For the invasion of modern civilization, the traditional urban landscape has undergone enormous changes, and historic monuments disappeared at a faster rate. Urban historic district is an important carrier of a city's character, but also the most powerful competitive advantage coping with the challenges of globalization. As the main vector of urban economies, commercial space affects the city's overall outlook. Urban design plays an important role in coordinating it with the historic environment, continuing the urban context, and activating the urban life in historic environment.The paper chooses the external commercial space in historic district for research object. It studies on commercial space from the perspective of the urban design on the base of theory on consumer psychology and behavior. It aims to obtain the principles of regenerating the commercial space in historic environment to direct the actual application of the specific design and engineering practice.Firstly, the process of historic environment protection in the world is elaborated. From that, effective ways are concluded in the conservation of historic environment in our country and urban designing is noted as one of the important means. Secondly, from the relationship between urban development and commercial space, the conservation of historic environment is known to be also important for commercial development. Then, the requirements of consumer for commercial space and the functional features of commercial space on the base of consumer psychology and behavior are concluded. Thirdly, the theoretical evolution of modern urban design is briefly described to obtain the principles of the urban design in the commercial space in historic environment are summed up. The main elements of urban design are summed up to analyze different types of commercial spaces in depth. The conversation and development of historic environment is pointed out to be one of the main elements. The urban design of Zhonggulou square in Xi'an city is taken for example to discuss the methods and text of the urban design in historic environment. Finally, the project of the planning and design of in Suqian city is explored in practice. The three major types of commercial spaces are analyzed using the theoretical point above approved, and the expectations for building the Hometown of Xiang Monarch are triggered.