| Since the 80th of 20 century, in the hastening of the reform and open policy and urbanization, China's outdoor-advertisements have went through a way which from having nothing at the beginning, and then more and more, overrun lastly in a matter at less than twenty years. They had been a beautiful vision always in modern China city, brought out city grey and liveliness, in other hand, they always brought us visual pollution that does not smack of compromise. In new century, china's economic is highly developing, and our cities are building more and more harmonious, correspondingly, the way how the outdoor-advertisement would go had aroused city directors' attention, it just been a challengeable and trailblazing research task in our city environment art design.This text firstly analyzed the relation of outdoor-advertisement and the figure of city's art environment, expatiated five aspects which included the transmission, the figure, and the art design, the culture construction, the modern tide of the outdoor-advertisement and the city environment from the angle of the art design, and reviewed and analyzed the actuality of advertisement both here and abroad, and make an overall design argument that we must regard the coexistence of city environment and the outdoor-advertisement's characteristic.Secondly, pertinently bring up the design point of the outdoor-advertisements, simply expatiate on the prominent setting-types currently of the outdoor-advertisement, and finished the basic cognition of the research of the art design of the outdoor-advertisement, just as the base of in-depth researches.More, the text combined the theory upwards, draw a frame round of the layout and design of city out-door advertisement elementary. Ensure the design argument, institute layout principle, bring forward harmonious overall design, and then make an integrative particular design. In this text, author summarized the outdoor-advertisement design and plan result both here and abroad, tries to explore the estimate system of the design of the outdoor-advertisement and instance of the outdoor-advertisement design of wuhan's emancipated road, combined the analysis of datum, explore the way how can figure the feature of outdoor-advertisement in the city's environment, and proofed in practice.At last, author arrival at a conclusion, outdoor-advertisement design in modern city is ongoing under the city's sight plan. Pay attention to the development of the environment and the outdoor-advertisement harmoniously, must hand round the outdoor-advertisement's special effect in modern city. This study not only have realism meaning in the treatment of wuhan's outdoor-advertisement, but also can guide other city or used as a reference.Outdoor-advertisement in the unique feature of a city as a developing novelty study task, bestride throng so much knowledge, author feels deeply it is difficult to study. But as a meaningful research question, I just do my best and spare no pains.
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