Research On Data Mining Technology In Low Voltage Electrical Apparatus CRM

As far as corporations were concerned, Facing with the drastic market contest, the enterprises are well aware of the importance of the permanent relationship with clients and transfer its competitive strategy from productive-center to customer-center. Customer relationship management is an e-commerce solution that can promote the market competition ability of enterprise by managing customer's data, Both CRM ,ERP and SCM build up the bases of information infrastructure of an enterprise.The core of CRM is centralized manage the customer resource which uses information technology. It combined the analyzed and disposal customer information with all kinds of operation fields about the consumers. That means every department could share customer resource such as marketing department, product promotion, customer services and technology sustain. The enterprise can provide the pertinent services according to customer's favorites and needs. It could promote the customer satisfaction and customer faithfulness and boost the enterprise's profits.On the basis of the low voltage electrical apparatus CRM and operation management and detailly analysing the status of the low voltage electrical apparatus industry, system object and the data characteristic, the thesis thoroughly researches the value of DM and the use of the DM in the low voltage electrical apparatus CRM, and chooses the appropriate algorithm and method to mine the data in the CRM, and determines the steps of the DM operating in the CRM. The thesis establishes the data warehousing that can analyse the decision-making, and puts forward the concept model, the logical model and the physical model that establishes and implements in the low-voltage application CRM and designs the low voltage electrical apparatus CRM system.The thesis discusses the methods and key problems to apply Data Mining in CRM system and describes the procedure to establish and startup DM in CRM system. In order to explain and prove the viewpoint, the CRM system of TCL Industrial Electrical Department has been designed. Detailed process and approach to apply DM in CRM system through system design have been introduced, including: DM mission define, data collecting and data preprocess, construction of database, DM arithmetic applications and system interfaces design etc.The concept of this report will bring idea to the low voltage electrical apparatus enterprises, help them to improve customer satisfaction and win competition, and have a useful try in application of customer analysis in sell business.