Research On Innovative Strategic Design Management Starting From The Status Quo Of China's Industrial Design

Design management is a relatively new field of study. It has just been researched from the last 1990s in the international design field. There has formed a number of theories on well-established business experience of long term operating. However, there is a lot of disparities in the economic development, industrial design, corporation manage between Developed countries and China. Simply introduced the design management idea from the West is not suitable for Chinese enterprises to the status quo. Therefore, explore the match way of design management according to the current situation of China's industrial design is very important.As a strategic function, Design management should be subordinated to the the enterprise overall strategy. This text is focused on the strategic design management -management of the innovative elements, and does not involve the functional management, design affaire management, design progress management, financial management, personnel management , design project management.The first part of the article is a research on the objective laws of the development of industrial design. Have a scientific and overall macro-awareness of industrial design development will help managers to develop long-term design planning. The article found that from the 18th century of its birth, the development of industrial design is economic development-oriented, that is, the rise or fall of national industrial design development cycle was parallel to its economic cycle.Although there are still a lot of problems of the industrial design in China at this stage, it could not explain the development of China's industrial design is totally unsatisfactory and the prospects are pessimistic. The second part of the article was carried out and found that the development of China's industrial design is in line with China's situation and is followed by the law of industrial design development. And proposed the Market Level concept on the grouds of the Maslow Level concept, I hope to provide a reference to design managers when they formulate product strategy and analyse the market.The most important period of the article is this innovative research on the future direction of product design, a trend analysis forecasts, which aims at the development stage products for enterprise project manager and design provide guidance.This text is taking certain of scholarship and function as guide thought,and applies...