Research On The Coloring Design And Color Management Of The Chinese Native Auto Products

As the development of the modern automotive industry, the requirement from the people to the automobiles and the standard of realization has been advancing with the same pace. The coloring design of automotives is growing to be the embodiment of humanization of automobile products. The coloring design of automobiles, as one of the decisive factor of quality, it is more concerned by the users. This needs the satisfactions from most part of the people, and to meet the requirement from the consumers, for enriching the choices to the coloring of both the interior and exterior trimmings. Meanwhile, this urges the manufacturer to establish the whole system of the coloring design and its management, thus to ensure the quality of automobile product. For these purposes, based on the experience and the situation of the coloring design and management systems of the imported model which we studied, attempt to establish a new and effective system of coloring design and management for our native HONGQI series, in order to guarantee the quality of the whole car products. The coloring design requests the designer to master the basic theories on; the formation of colors, the color characteristics, the contrast of colors, the match of colors, human feelings to color, etc. There are three kinds of color-system standard in the world; the American "Munsell", the German "Oswald"and the Japanese "P.C.C.S"The automobile coloring design is the design for the harmony of colors used in the exterior painting and the interior trimming materials. The aim is to form the comfortable riding space of the interior, and the color of the automobiles in harmony with the out-side environment. The consideration to automobile coloring design consists of; the automobile body painting, the interior trimming colorings and the harmony of both. All of these form the complete information of the whole car coloring design. Through the establishment of the color and texture-sample system, control the exactness of the color and texture of the parts which require the quality in coloring and texture to conform the requirements. There are two categories of appraisal of color and texture; 1) by visual method, 2)by instruments. The management of coloring design is still a entirely new specialty and a blank . The author of this article made the application of coloring design and management to the HONGQI car model production for the first step and through the improvement and perfection thus build up the good foundation for task of coloring design and management in domestic automotive industry. It is also an useful example for the other automotive works to use for help.