Research On Packaging Design Of "Muji Fine Products"

"Muji" as Japan’s "no brand" brand representatives, receive sought after by many people consume. Its success has not only limited to the design, the more is the impact on consumer lifestyles and spiritual sublimation. In today’s society, many luxury brands pursuit of luxury packaging, "Muji" opposite, minimalist packaging or unique packaging to zero, the naturalistic and humanistic care into the design to create a consumer touches the soul green packaging.This paper describes the background and design "Gymnasium" produced; secondly analyzes the Muji packaging design, respectively, from the packaging to demonstrate the form, color, font,environmentally friendly materials in four areas; the fifth chapter show research results, namely personal creation, in three parts: the creation of reason, the creative process, the creation of show;finally analyzes the problems of packaging design and summarizes the enlightenment Muji to China packaging design.By studying Muji packaging design, we see a good package not only have advanced design concepts, and should have the cultural characteristics of the nation. In this regard, our brand packaging is also done enough, on the one hand the design concept copycat; profound traditional culture on the other hand are not well mining and recycling, and the fault appears heritage. In this paper, by analyzing the hope Muji packaging design, packaging design can draw on China’s useful ideas, so our packaging really took to the idea in a simple minimalist design, limit excessive packaging green packaging professional road prescribed by the State, traditional and modern design, function and form perfectly uniform packaging with Chinese characteristics.