| Yuzhou City in Henan Province has a profound cultural background of traditional Chinese medicine,there are "four drugs",said China,and rich in a variety of regional characteristics of authentic Chinese herbal medicine,Chinese herbal medicine as a special product,the packaging design is a Can not be ignored in the link.In this paper,the research and analysis of the packaging design of Yuzhou Chinese medicinal materials at the present stage are summarized and summarized through the connotation,characteristics and present situation of ecological packaging design at home and abroad,taking the attention of ecological environment and the concern of humanistic spirit as the guiding ideology.Aiming at the problems faced by Yuzhou Chinese herbal medicine packaging,this paper puts forward the idea and idea of the packaging design of authentic Chinese herbal medicine in Yuzhou area based on ecological concept.The design practice of this topic is to introduce the ecological design concept into the material selection,structural optimization and visual element refinement of Chinese herbal medicine packaging design,and display the cultural,historical,artistic and ecological aspects of Yuzhou Chinese herbal medicine So that the packaging has a simple,natural,environmentally friendly design style,to convey a harmonious concept of harmony between man and nature,and guide people to a healthy life,reflecting the "harmony between man and nature" of the traditional ecological philosophy;at the same time into the Yuzhou regional characteristics and Traditional Chinese medicine culture,in the context of promoting the construction of socialist ecological civilization,rational planning in line with Yuzhou Chinese herbal medicine packaging design and development of the road,coordination and packaging,packaging and environment,people and the relationship between the three,for the Enhance the brand image of Yuzhou Chinese herbal medicine,enhance people’s ecological mission is a useful exploration. |
