Focus On The Philosophy Of Everyday Life

Super Normal is a new design philosophy put forward by JASPER MORRISON (a new minimalist designer from UK) and NAOTO FUKASAWA(a industrial designer from Japan) in household product design.With the rapid development of social economic and the accelerate of life rhythm, under heavy pressure, more and more urban people highly praise simple and ordinary life. Currently, many people pay attention to normal design and would like to buy MUJI, ±0, IKEA. But, lots of Chinese designers merely see "super normal" as a product design visual style; they copy the formal features from "super normal" and lack of systematic research in it, so they do not really understand the nature connotation features of this design philosophy.This article chooses normal designs appeared in recent years, interpret them from comprehensive multilevel, compare similarities and differences with Minimalism, Functionalism and intuitive design, analyze the aesthetic and time value of the design concept, and the impact on the current household products design. We would like to rediscover the design philosophy of everyday life and guide design returning to the origin of life.