Product Design Theory Research Based On The Philosophy Of The Book Of Changes

With the rapid development of economy and the shift of global manufacturing industry to China,labor-intensive processing and manufacturing industry capacity has been unable to meet the new era of China's economic and comprehensive national strength of the development needs of China's manufacturing power,China meet the situation that the transformation from manufacture country to design country.Product design as an important branch and main power of industrial design,which take the historical task to responsible for the country from the "Made in China" to "Create by China".This is a "China Design" era,China's design needs based on our own local culture of product design innovation theory,local design philosophy,local design concepts and design style,reflecting the cultural heritage of China,so as to improve our culture Soft power and international competitiveness."The Book of Changes" as the "head of the book ","three mysterious crown","six arts source" is the source of Confucianism and Taoism in China,it is also the source of the text of the design of China's creative ideas for our traditional design culture and has important research value of innovation.This subject follows the origin of Chinese culture,"The Book of Changes",in the "context of heritage,innovation" purpose,to contemporary product design theory as the foothold,to the product design perspective "The Book of Changes" contained in the design philosophy,combined The "The Book of Changes" philosophy with modern product design,on the basis of contextual transmission,the "The Book of Changes" philosophy from the design point of view re-interpretation and innovation,intended to construct a "ancient" "today" fusion,from "theory" to "practice",based on Chinese traditional design philosophy of product design innovation method theory.This subject is based on the three aspects of design humanistic view,product design method system and product design evaluation,which covers the methodology of thinking mode,aesthetic principle,product factor and symbolic elements,among which the product elements are used in many ancient and modern products design cases,analyzed the product features,modeling,color,selection and decoration and other elements in the design of the use of techniques in details.This subject focused on recognition and practice,which is the philosophy,humanities,aesthetics,culture,art,design,psychology,social science and other disciplines integration innovation,it is conducive to theory system more rich and perfect of the existing product design, which can also be used to guide contemporary product designers,From the perspective of traditional context of product design and innovation,for the Chinese cultural characteristics of the product design style has a certain theoretical value and practical significance.On the basis of perspective of traditional context of product design and innovation of the Chinese cultural characteristics of the product design style It has a certain theoretical value and practical significance for the Chinese cultural characteristics of the product design style.