Research On The Application Of Hand - Painted Art In The Digital Age In Cultural Creative Products

With the rapid development of technology, computer technology matures, promote the acceleration of the advent of the digital age. Today, computer technology has been applied to all aspects of life, especially in the field of design, has gradually formed a mature operation of the program, a variety of computer software applications to be respected designers, produce a variety of forms works. However, the prevalence of these software development, prompting the formation of a large part of the designers of this dependence, leading to the expression of the language and methods of expression of a single, rigid designs, mechanical properties of the computer often mixed in the works to bring the viewer senses the cold effect. When we go back to savor the charm of the traditional hand-drawn art, hand-painted works will find more intimacy and authenticity can bring the viewer with more emotional development, compared to the technology into software production works, it is full of human touch.Cultural and creative products that are discussed in this paper that the carrier means the language, literature, art and cultural products, including all the ideological reaction spiritual phenomenon in today’s society. In the spirit of the primary factors in the product, but also can not ignore the humanities, embodied humanity. The hand-painted art is produced than the software better able to express the emotional element. Although you can not replace hand-painted art digital art, but its performance was in tension and expanding range of applications, the formation of a unique artistic value.Hand-painted art is the soul, but the same can not abandon digital technology. This paper advocates are sacrificing the essence of hand-painted art, combined with digital technology. "One of the City" series of products, for example, by analyzing the digital technology and the similarities and differences between hand-painted art, elaborate hand-painted products, digital content and creative performance techniques, summarize, summarize the digital age artistic features hand-painted art. Also discussed the living space and the development of cultural and creative direction of the hand-painted products, hoping to have implications for future research, modest contribution.