Let The Gold Be Shining

Ⅵdesigning is one of the essential sections of CIS strategy. Being the straightest communication ways from the audience's vision, it is considered as "face of the enterprise". The application system within is even more close to the audience, in most circumstances. Therefore, the application system should have been the core of VI designing and even the whole CIS strategy.But the truth is, for large amount of enterprises,——including some famous multinational corporations, the treatment of the application system ofⅥs often seems not match its original. Different reasons works: on one hand, levels between different kinds of design, which attribute to the application elements, application system, are none of the same, and therefore the coordinate is a huge problem; on the other hand, the materialism dominates even the hole design domain. Consequently, although we have a rather high level of graphics design in general, the whole VI designing, especially the application system stagnates,——just like experiencing the bottleneck.The application system design contains the application elements design and the graphics content above, like characters and graphs. The application elements then includ graphics design section, containing office paper, letters, packages and print advertisement; industrial design section, containing the appearance of office supplies, transports and products; architecture and environmental art design section, containing architecture, landscape, interior and exhibition; fashion and jewelry design section; digital design section, containing advertisement on TVs and the websites. Yes we can simply tell that the application system design is a huge and complicated project, even if being the integrated design of all kinds, and every single element should be treated exclusively, instead of stereotyped.Although containing so many kinds of design, superb application system design programs integrate each single element not only by coping fundamental system, which including LOGOs, slogans, standard colors and basic pattern, and what more important is by uniform different kinds of design into the same style, from which people can tell the attitude and manage, and also the outlook and vitality from those fine details and good ideas. Now it is already achieve the highness of MI, and that means the level of application system reaches representing the spirits of the enterprise.My paper gives considerable design cases as arguments for application system, VIs,——and research them both from positive and negative, then concludes the feasible ideas directions and principals for each single application elements, and that is:firstly, functional; secondly, directing the content of fundamental system flexibly but not subject to them; thirdly, combine the ideas with tailored application elements and graphics above.Gold shines not everywhere,——for it does not light itself, only being enlightened can it shine brilliantly; cultures and spirits of a enterprise may be the pure gold, but if not enlightened by application system of VI designing, will be gloomy as the background.