Central Plaza In Guangzhou Design

With China's rapid economic development, improving people's living standards, from basic material changes to the leisure entertainment consumer, commercial plazas, shopping malls came into being, and once set off a wave of shopping center development and construction boom. Traditional commercial square design, the project itself due to the lack of features, location, size, nature and so a full investigation, analysis, research, and thus the lack of systematic and scientific, to put into operation from the project location has been lagging behind the people's consumption concept and in the fierce competition in the market gradually lost its commercial position. Shopping boom in recent years off, due to the blind pursuit of "MALL" in the form required to get the biggest, most luxurious and so on, the results caused by blindly chasing big investment difficulties, adverse business operations and ultimately a few cases of failure.In this paper, examples of projects, from the early stage of the project business planning, product positioning start,combined with architectural theory, architectural design, To analyze the various elements of commercial square, So that readers can clearly understand the business function of the square composed of the architects more reasonable and scientific design of commercial buildings, will help developers to rational analysis and rational development of accurate positioning commercial buildings.This article is divided into four parts:The first part is the first chapter,introduces the research background, research objectives and content, research methods and thesis framework. Through literature research and analysis of existing domestic shopping malls, the author proposed the design of commercial square should first conduct a large number of business research, statistics, clearly the project's location, make the design more in line with future business operations, improve business overall value.The second part is the second chapter, by which the location of the project and the surrounding commercial activities, system analysis of the forms of business around the project, clearly the project's location and business function requirements.The third part of Chapter III, IV, is the focus of this chapter, Early research by commercial, surrounding the analysis of the project, compared to Central Plaza, for example, Focus on the commercial plaza commercial orientation, the overall planning, functional layout, format composition, spatial relationships and structure, equipment and other related issues, Analysis of commercial square layout planning, design and graphic capabilities, an example of the analysis of commercial buildings to meet future requirements and long-term business under the premise of optimizing the architectural design of commercial plaza..The fourth part of Chapter V, Is a case study and reflection, To Central Square, for example, from the perspective of architectural design recommendations proposed commercial plaza and the need to solve the problem, and analyze and summarize the comparison.