Design Management: Design Company To Enhance The Management Of The Commercial Value Of Way

"Concept", as the basic component of human beings'thinking activity, is an indispensable part of our behavior. It determines people's activity and the implementation direction. It can help us better understand our behavior goal.. "Conceptual Design" is a conceptualized design method through which the products are embodied by visual language or other forms. It can be a wide range of concept, and also can be detailed innovative program."Conceptual Design"in this thesis is more an innovative change in various fields brought by concept as a thinking activity than a simple"product conceptual design". Thus, the word"Conceptual Design"goes beyond its traditional sense. Based on this, some new ideas on visual communication, design, thinking and methodology are put forward. It is illustrated that "Conceptual Design" not only leads in all areas of fashion and future trends, but also is a revolution in modern design activity. It is thought to be the core of "future Visionics".In some sense, the rational use of "conceptual design" essentially playing a leading role in design trends, and it is the most positive energy in promoting the reform and innovation of modern design. With the development of modern technology, innovative design and creative thinking have become the theme of the times, and have become the unremitting power of a society, region and enterprise. From the perspective of"conceptual design and conceptual thinking", this thesis states the close relationship among concept,design and life, and reveals the connotation and the guiding importance of concept. The author claimed that how a concept is put forward and whether it is accurately used determines the result of an activity. The process of putting forward a new concept is also a process of divergent thinking, in which the most charming is the innovative thinking way.This thesis employs a method of examples and illustrations to integrate theory with practical examples, and discusses the development status and important significance in various design fields. By means of interdisciplinary studies and comparable analysis this thesis lists a large number of practical pictures, through which the author analyzed the current development status of"conceptual design"in architectural design, product design, packaging design, book design, environmental art design, etc.Besides the above mentioned points, this paper also deals with the important function of"conceptual design"on improving our design efficiency and the future life quality. In the paper, the author deeply analyzes the influence of concept design and concept thinking on creative thinking from a new perspective through discussing the latest innovative concept and concept marketing. As technology advances, people will no longer be satisfied with generalized goods and services. What they need most is the mental values which are attached to goods. These mental values include the personalized, emotional and artistic spirits with the aesthetic value.Some new conceptual technology products and new developing trends will have far-reaching impact on human beings'future life, and will bring endless fun and benefits to human life and production. In addition to product design, conceptual design will play more important role in more fields. People's life attitudes, consumer attitudes, environmental sense, general knowledge and marketing will all be influenced by concept design. Thus, conceptual design methods will also play a greater role in our design guidelines innovation, meanwhile, it will affect our daily life and future development of society, and surely it will stimulate the dual effects of society and economy.