The Visual Image Of Garments' Terminal Outlet

In the society recently, costume enterprises pay more attention to the terminal market of costume gradually in order to seek the better developmental pattern, and establishing visual image of terminal market play a decisive role to clothing brands. How to build a costume market, which can accurately convey brand meaning and has the characteristics of its own brand; which can cause the resonance of target consumer group for the feelings of brand, stimulate the terminal sales and maintain brand having a long lasting market, is now a common topic for costume enterprises at home and abroad. The paper, from the angle of visual image of terminal market, proposes the view: through deeply analyzing the cultural background of clothing brands, completely understanding the design concept of clothing brands, taking vivid creativity as a turning point, making use of the spatial planning, plane configuration and coloring collocation of market, following the visual image of the aesthetic principles, combining human-based consideration and commercial management, using all kinds of visual elements and clothing exhibition, we can establish the visual image of terminal market in which brands have their unique styles to promote the value of clothing brand.In this paper, clothing stores end of the visual image of a series of studies, straighten out the store's space planning, constitute a plane, with a color display and the display of clothing, and so on principle. Clothing stores for the end of the visual image of the design and development of the application provides a theoretical basis.