Analysis Of National Image In Everyday Objects And Its Visual Language Research

The dissertation focuses on the study of the national image and daily life objects,using the relevant theories of semiotics,psychology and sociology,and on the basis of the existing research results at home and abroad,discusses the relationship between the daily life objects and the national image from the perspective of "parallel" theory,the macro perspective of "seeing the small from the big" and the micro perspective of "knowing the small from the small".The dissertation consists of 5 chapters.The first chapter is the introduction,introducing the background,current situation and methods of the topic.The second chapter mainly explains the concepts and connotations of everyday objects and national images,leading to the fact that other objects are a visual text with a formal and functional unique observation method based on a visual surface structure.The third chapter analyzes how everyday objects represent the communication and communication media between people and even countries with the scale of visual theory and cultural practice.From the perspective of deep structure,we can see how the image of the country is embodied as the carrier of daily objects.Through the information dissemination of the country image in the field of public life and the daily necessities as public symbols,we explore the microscopic life in the visual language of these two aspects The fourth chapter analyzes some cases and how they reflect the key characteristics of the country’s image through in-depth excavation of the four types of daily objects of “clothing,food,shelter and transportation”Chapter Five summarized and emphasized the main ideas of this dissertation.which establishes the context of the whole thesis and summarizes the main idea of the thesis.There is a mutual shaping relationship between the visual language of countries and families.The embodiment of mutual shaping is not a one-time completion,but a dynamic shaping process with the transformation and continuous development of society.It is very important to study the national image from the perspective of micro daily life.When we do the visual research and design of national image,we should pay more attention to the people’s livelihood.Starting from the basic daily life,we should make the national image more vivid,influential and appealing.