By the plan of three steps, China is at third stage ofmodernization drive, namely reaching the level of mid-developed countries. At this stage, we face both opportunitiesand salient contradictories. With regard to the opportunitystage, we mean pushed by globalization and new technologicalrevolution,. the world economy develops rapidly and the worldpolitics is towards multi-polarization. Regarding contra-dictory stage, we mean economic growth exerts bigger pressureon resource and environment and social contradictories becomemore intense when the economy by capita of one country growsto 1000 to 3000 dollars.In the western, economy has been in the high level, andpeople' s income and consumption have been also in the samething. But the consumerism is influencing the Western socity.Now, our country has being in the path of the full-scale generalrelatively comfortable life. So, we must be care of thissituation. Therefore, this paper, on perspective ofeco-economic ethics, emphasizes consumption period and putsforward the viewpoint of ecological-being in hope of exploringChina' s fine cultural traditions of approaching andcherishing nature, so as to make theoretical exploitation tothe transference of China' s sustainable consumption ways.The thesis can be divided into six parts. The first isIntroduction, elaborating China' s state conditions,literature review of ecological man and consumerism and themajor problems that we have to solve. The second part definesecological-being and discusses its background and connotation. We point out the consumption concept of ecological man is greenconsumption concept of ecological-being is green consumptionconcept, maintain that the consumption ways of ecological-being is that of resource conservation type and environmentalfriendly and believe of ecological-being is in accordancewith the tendency of world politics, economy, culture anddevelopment. The third part probes into the culture ofecological-being. The Chinese traditional culture andecological environment is criticized. We think deliberately ofMarx' s remarks on Asian production means as wells as culturalconcept of western basis of ecological-being—social large——scale production with globalization and informationali-zation as its backdrop is studied emphatically. The fourthpart discusses ecological man and economic and socialsustainable growth. We analyze society and people mainly takingthe advantage of ecological-being concept. The fifth partinvestigates the effect of consumerism on human society fromthe angle of ecological-being. Origin, connotation, basisfeatures of consumerism are described and the crisis for people,including spiritual desolation of mankind' s daily life andtheir aesthetic crisis in commodity fetishisms, is studied. Wechange into ecological-being if they want to get rid of theconsumption society troubles. The sixth part carries outpolicies and suggestions. More specifically, dissemination ofhealthy consumption must be enhanced, green consumption andsustainable consumption are advocated, and the concept ofdeveloping through science must be implemented. We shouldestablish a harmonious society with the development mode offriendly environment type and resources conservation type.People' s consumption should be adjusted by means of finance and taxation. We should also intensify consumption educationand improve the quality of consumers. |