The Research About The Consumerism Of Chinese Environment Electricity Exploitation

By consumerism spring up in Hesperian countries in the middle of 20^th century, some subjects of social science pay attention to this situation strongly. Some scholars argued that consumerism is the beneficial factor of the economic development; some scholars think that consumerism alienate human; and the other scholars don't care the value judgment and study the new sale strategy. These researches complete themselves and view on the internal factors in the human society. This discourse argue that consumerism bring the alienation of people and make people to be the slave of matter. Consumerism lead the consume action of people by the "illusive requirement" and make people look the appropriation of matter as the largest pleasure which bring many social problems. But the larger problem is that this consume model can not be sustainable, consumerism cover up more inequity by the equality of money. Wherefore, to China that have large population and absent resource, we should sparkplug the sustainable consumption model which focuses on the development of human not the individual enjoyment, distributing resource efficaciously not occupancy, and the principal part of human in the process of consumption not desire. Thus, we should replace the consumerism with the sustainable consumption.