Research On Marketing Strategies Of Yantai Luye Animal Health Product CO., Ltd.

Animal health product industry also is called animal remedy industry, which supplies the preventing and curing product for cattle raising industry. Our state animal remedy industry has got great achievement since innovation and opening period, more than twenty years before. Our state animal remedy producer has increased into 2600 in 2004 from tens in 1985, also the animal remedy market fast changed from seller's market into the buyer's market in middle period of 1990's, at the beginning of this century, the competition for market was most bitterly, the whole industry come into a period of a narrow margin profit.At recent years, the state asks the animal remedy producers to carry out the GMP norm, that will lead the animal producers to regroup and merger, some that can not pass the GMP will be washed out, and the whole market will be divided again, the competition will be more and more and more violent and rise to the higher level.Under this situation, every animal remedy producer will take it as their main task to occupy market share and increase market occupancy ratio, for this concerns the future development of animal remedy producers. So, this text discusses how to raise the market occupancy ratio and enlarge the market share from the marketing angle. Via myself working experiment of recent years, at same time, exercising the theory of marketing science, management science and economics etc., taking Yantai Luye Animal Heath Products Co., Ltd. as practical case, discuss how to fulfill the marketing task and plan. At article's arrangement, firstly, analyzing the actual situation and developing trend on stockbreeding and animal health products industry, bring forward the strategic goal. Furthermore, basing on the center how to finish the task, detail the courses of fulfilling the task, not only studying the clients'demand to meet the market demand, but also developing the proper marketing method and establishing the relevant control steps to insure it, by the analyzing the course, set forth Yantai Luye Animal Health Products Co., Ltd. how to meet the clients'demand according to the changeable situation so as to finish the plan of the company.