Research On International Marketing Strategy Of Health Care Raw Material Enterprises

Since the 21 st century,the global medical and health products market has been well developed.China’s medical and health industry has reached to a period of rapid development.Many high-tech enterprises with independent intellectual property rights have sprung up in the fields of medicine,nutrition and health products,medical equipment and medical beauty technologies.People’s demand for medical and health products is constantly expanding under the new coronavirus,consumers’ demand for autoimmunity and physical health has reached to a new height.This fast-growing health care industry has brought a lot of opportunities to health product export enterprises in China,but it has also brought heavy pressure and challenges.Founded in 2016,N company is a small high-tech enterprise integrating research and development of raw materials for food,nutritional products and health care products.The company also focus on large-scale production,warehousing and logistics,and other trading businesses.The company’s target market is mainly focus on United States,and the target customers are brand owners and contract manufacturers in the US nutritional and health care products industries.Most of the company’s products are innovative nutritional health care products with independent intellectual property rights.At present,N Company has a stable partnership with large scale contract manufacturers in the United States.The company hopes to expand market share in the United States by constant developing of novel health care ingredients and eventually build the company’s own brand in the whole world.This dissertation takes N company as the research object,under the background of the Internet and new media,guided by modern marketing theory including PEST,SWOT and Porter’s Five Forces model,deeply analyzes the company’s overseas marketing environment and existing problems in the US market,in order to finally formulates an international marketing strategy and solves practical difficulties in the macro-environment of the epidemic.In the end of this paper,this dissertation puts forward a general suggestion for the relevant enterprises.It aims to bring new ideas and strategies to those companies in China that has been working a long time in medicine and health care industries.