Study On Management And Development Of Chongqing Safari Park

Chongqing Safari Park is opened in 2001, which is the earliest park for tourists in the west of China. It has been attracted a lot of tourists from Chongqing, Sichuan, Yunnan and Guizhou provinces at the beginning and Chongqing Safari Park makes great development in economic returns and social benefits. Owing to changes in External environment and the internal problems, Chongqing Safari Park encounters difficulties in sales and management. The numbers of traveler for sightseeing in Chongqing Safari Park hover about low level. The company in recent years has been in red. This article is in this context. Through analyzing the marketing and management of issues, we can raise the management and development of proposals in the future.In the first, the author study the Safari Park development at home and abroad and Put forward the concept of modern wildlife tourism, namely, the idea of establishing a centre of ecological protection.Secondly, the author analyse the prerequisites of wild Zoo and important elements of a aspect in construction and management .It also Points out the China's theme park and wildlife park of the status quo. Then, on the basis of Learning the situation of Chongqing Safari Park, the author finds out the management and development problems for the future development through studying business feasibility to analyse strength, weaknesses, opportunities and threats with SWOT analysis and Port's five forces model analysis, which include tourism the products in a single, ways and means of profit in short, market development not enough, Shortage of talent and so on.Finally, the author explains that Chongqing Safari Park will make a decision to change in its management and development according to own actual situation by using the successful experience of Xiangjiang Safari Park in China for reference experience. It is including integration, business and product transition, a variety of marketing models, talent, etc.The major work of this article is from the management actual of Chongqing Safari Park to find out the best development pattern. Being an investigation report, I believe that they have practical significance of improving the market competing ability of Chongqing Safari Park.