Study On Service Innovation Of Logistics Industry

With the growing rise of the global service economy, the leading role of the services sector to the economy has become increasingly evident. As an integral part of the service industry, the logistics industry is now growing rapidly with an annual growth rate of 4%. The contribution to the national economic growth has continued to increase. In our country, the demand of logistics services keep on increasing with the sustainable and rapid growth of the national economy in recent years. The logistics enterprises can't meet market demand and provide more personalized logistics services. Lots of logistics enterprises are facing this situation: The advantages which be brought by technological innovation is weakening. It's very difficult for the enterprises to get the industry's leading position for the homogenization of the products, they have to find other ways to get more profits. While the service innovation can bring new profit growth way ,is very important for the logistics enterprises remain competitive.In the past several decades, the logistics industry in China has made significant progress in some areas. But there still exist lots of deficiencies in the field of services innovation. Based on service innovation theory, the author studied the service innovation of logistics industry with integrated research method. Also the author did some service innovation research from different perspectives , such as: motivating factors for the logistics enterprises and service innovation, innovative types of services, the changing needs of the logistics industry innovation etc. Based on the current situation that logistics market supply imbalance in China, the author built a logistics service innovation capability evaluation system. Furthermore evaluated the service innovation capability of Baogong logistics limited group. From the analysis of evaluation system we can conclude that: First, the logistics company can improve competitive ability by improving the service innovation ability. Second, logistics enterprises put more resource into mange ability compared with other companies , which has more influence on service innovation ability of the company. In addition, the evaluation system of the secondary indicators show that from the result of the final ranking weights, logistics services to internal motivation strong impact on the ability to innovate external dynamics, which coincided with the results of theoreticalresearch.