Research On The Effective Dissemination Of Marxist Theory In The Internet Era

The problem of realizing the effective dissemination of Marxist theory is a key issue related to the overall effectiveness of ideological and political work and the theoretical recognition of the people.With China’s full-featured access to the international Internet,the online cyberspace and the offline real space have built an overall cyber era.At present,online cyberspace has become the "biggest variable" affecting the effectiveness of Marxist theory dissemination,so we should focus on and study the online dissemination of theory.However,since the online communication of Marxist theory is heterogeneous and homogeneous with offline communication,we must not ignore or exclude offline communication.When online communication has become a new way to disseminate Marxist theory,how to respond to the new challenges brought by the effective dissemination of theory in the Internet era and how to coordinate the relationship between online and offline dissemination of theory have become important issues to enhance the effectiveness of Marxist theory dissemination.With the help of historical analysis and comparative analysis,by retracing the exploration of the effective dissemination of Marxist theory in the pre-Internet era,we conclude that theoretical dissemination must focus on the central tasks of the Party and the state,be fully integrated into Chinese reality,meet the diverse needs of the people,and actively fight against erroneous trends,among other valuable historical experiences.The above experience can undoubtedly provide ideas to inspire online communication and strengthen offline communication.For some time now,Marxist theorists have been working together online and offline to make many attempts to effectively disseminate Marxist theory.By observing and analyzing representative cases such as the "Learning Power" learning platform,the "Qingma Yi Zhan" light application,the People’s Daily Online,the propaganda activities to celebrate the 70 th anniversary of the founding of New China,and the series of activities to celebrate the 100 th anniversary of the founding of the Communist Party of China,we can make a practical analysis of the dissemination of Marxist theory in the Internet era.The study also provides a practical perspective on the dissemination of Marxist theory in the Internet era.In the light of the effectiveness of ideological and political education,the research field of effective dissemination of Marxist theory is clarified.As a systemic whole,the effectiveness of Marxist theory dissemination activities is expressed at three levels:elements,processes,and results.The effective dissemination of Marxist theory cannot be separated from five elements,namely,Marxist theory workers and the party and state they represent,the people,the content of Marxist theory,the communication media and the communication environment,which interact to form the process of Marxist theory dissemination,presenting four developmental processes: program initiation,popular perception,popular recognition and feedback optimization.The effectiveness of the elements and processes is achieved so that the final effective results are purposeful,necessary,and compliant.Theoretical and practical research reveals that the effective dissemination of Marxist theory in the Internet era is driven by the need for theoretical armament,the need for practical life and the need for international communication,and shows new characteristics in terms of content,process,mode,pattern,strategy and pattern,indicating the way forward for exploring the path of enhancing the effective dissemination of Marxist theory.Based on the principles of combining monolithic dominance and pluralistic development,integrating online and offline communication,focusing on microscopic components and macroscopic effective mechanisms,with effective results as the guide,components as the focus,and operational processes as the grasp,we build a three-in-one,multi-dimensional effectiveness enhancement system,highlighting the rationality and inevitability of Marxist theory communication in the network era,and better maintaining This will demonstrate the rationality and inevitability of Marxist theory dissemination in the Internet era and better maintain the guiding position of Marxism in the ideological field.