Development Strategy Of Tibetan Medicine Industry Based On Competitive Advantage

Drugs are the main material basis for disease prevention and treatment.Although modern drugs(chemical drugs and biological drugs)are the mainstream drugs for clinical treatment at present,due to the rapid increase in the incidence of chronic diseases,the frequent occurrence of viral infectious disease,the worldwide demand for traditional medicine continues to increase.As an important part of Traditional Chinese medicine,Tibetan medicine has a history of 3,800 years of application.It has unique medical theories and treatment techniques,and shows high clinical value in the treatment of some characteristic diseases such as stroke and gout.However,it is not widely used in clinical practice,and the industry scale in 2018is only over 5 billion RMB.Therefore,from the perspective of giving full play to the competitive advantages of Tibetan medicines and meeting the needs of clinical medication,the research objectives of the industry development strategy based on the competitive advantages of Tibetan medicines are put forward.Based on a questionnaire survey of 33 Tibetan medicine practitioners and an analysis of clinical research literature on Tibetan medicine,this paper finds that the clinical advantages of Tibetan medicine are mainly reflected in its good safety and difficulty in recurrence after treatment.Its dominant therapeutic areas are digestive diseases,skeletal musculoskeletal diseases,neurological diseases,cardiovascular and cerebrovascular diseases,etc.,and its dominant diseases include cerebral infarction,rheumatoid arthritis,osteoarthritis,gout,insomnia,functional dyspepsia and other common diseases.Compared with traditional Chinese medicines or western medicines,Tibetan medicines have certain advantages in efficacy and/or safety in the treatment of these diseases,and have certain economic advantages in the treatment of apoplexy sequelae,osteoarthritis,contortions and other diseases.On the basis of the above research results on the advantages of Tibetan medicine treatment,this paper makes a SWOT analysis of the internal and external environment of the Tibetan medicine industry by referring to porter’s relevant factors of industrial competitive advantages.The study found that compared with modern medicine and Traditional Chinese medicine,The Tibetan medicine industry has certain advantages in drugs for external use,knowledge resources,government policies and other aspects,and has certain disadvantages in the utilization of traditional Tibetan medicine knowledge,knowledge innovation ability and innovation output of the industry.The growth of primary medical care and consumers’demand for traditional medicine and traditional Chinese medicine technique has brought some opportunities,but the industry is also faced with the threat of inappropriate external regulatory policies and the improvement of requirements for traditional medicine by medical reform.The study also found that the Tibetan medicine industry has the characteristics of a medium-low technology industry,and its main target market is general hospitals in national wide.The treatment of listed Tibetan medicine varieties mainly focuses on three major fields,namely digestion,skeletal muscle and nervous disease system,and the industrial basis of musculoskeletal system Tibetan medicine is better than the other two fieldsBased on the analysis of the current situation and competitive situation of Tibetan medicine industry and the comparison of different strategic combination modes SO,ST,WO and WT,this paper proposes the strategies for the near-term and medium-and long-term development of Tibetan medicine industry.In the near future,we will focus on the strategy of cultivating core products with therapeutic advantages in subdivided fields.We will select the differentiated segments and dominant diseases with competitive advantages in the fields of skeletal muscle diseases,nervous system diseases and digestive diseases.With the goal of meeting unmet needs,we will concentrate on cultivating potential Varieties of Tibetan medicines with certain competitive advantages.In the medium and long term,the industry will continue to develop new products to meet the new health needs,including the development of new drugs,auxiliary equipment and health products of characteristic Tibetan medical material.Furthermore,we will strengthen the foundation for the development of the Tibetan medicine industry through government policy support and industrial infrastructure construction.Policies should be strengthened in terms of access,financial resources and manpower support for the innovation and industrial development of Tibetan medicine,industrial coordination and public knowledge platform construction should be strengthened,and standardization and cultivation of medicinal materials should be strengthened.To successfully implement the above strategy,the core is to transform traditional knowledge and product resources of Tibetan medicine into advantages in clinical treatment of Tibetan medicine and thus build up competitive advantages in the Tibetan medicine industry.Drawing on The knowledge innovation theory of Yujiro Nonaka,this paper studies and discusses the theoretical basis,implementation path and specific methods of enhancing industrial competitive advantage through knowledge transformation and knowledge innovation of traditional Tibetan medicine knowledge.It is found that the division of labor of medicine in Tibetan medicine industry leads to "knowledge fault" in the industry chain,and enterprise-oriented knowledge transformation is the key to eliminate such fault and transform tacit knowledge resources into clinical advantages of Tibetan medicine and industrial development advantages.Such knowledge transformation is influenced by language,knowledge sharing,innovation collaboration,benefit distribution,knowledge redundancy and other factors,is a kind of across organization,cross-cultural,the transformation of multi-routines,with the value chain of Tibetan medical-enterprise-Modern medical being the key chain,.It has the characteristics of crossing the three medical knowledge systems of the Tibetan medicine,the Chinese medicine and the Western medicine and aiming at the modern clinical application of Tibetan medicine."The medicine curing inheritance,transformation and application of medicine" is the basic mode,and translation,transformation and adaptation are important steps.The application and transformation of medical knowledge can be realized through the combination of different ways and methods,such as "disease-disease transformation","disease-symptom-syndrome transformation","clinical-basic-clinical transformation","combination-single transformation","Tibetan medicine to traditional Chinese medicine transformation" and so on.By using the above knowledge innovation methods and combining the characteristics of the Tibetan medicine industry with gradual technological innovation,this paper plans industrial innovation paths to realize strategic goals such as the secondary development of advantageous varieties of Tibetan medicine,the development of new drugs with "quasi-original innovation",and the development of grass-roots medical treatment and household Tibetan medicine equipment.The empirical study on classical Tibetan medicine Qingpeng Ointment also confirmed the feasibility of cultivating traditional Tibetan medicine into a kind of Tibetan medicine with certain clinical advantages in subdivided fields through this strategy.