Urban Residents Forest Health Care Cognitive-Affective Processing Mechanism And Its Culture Value

With the increasing social pressure,environmental problems and food safety problems continue to emerge as well,and health problems have become one of the key issues of public concern.The government have made building a "healthy China" a national strategy and vigorously promoted the development of the health industry.As an important part of health industry,forest health has strong development potential.Forest health care not only conforms to green development,but also conforms to the new requirements of "healthy China".It is the general trend and inevitable choice to accelerate the development of forest health care industry.This study attempts to solve the inner psychological mechanism of forest health care of urban residents from the perspective of cognition and affection processing.The cognitive processing was defined from two dimensions,the wide sense of the cognition(environmental cognition)and the narrow sense of cognition(attention,working memory,etc.).Using the interpretative sequence design,one of the mixed methods,the interaction between cognition and affection in forest health care was investigated.First,in the narrow sense of cognitive processing,the research assumed that forest environmental restoration would stimulate individuals’ positive affection and affect subjective well-being in the process of their contact with nature.Environmental restoration and positive affection were the mediating variables.A total of 882 subjects participated in the questionnaire survey.It was found that the forest environment could achieve the effect of environmental restoration in comparison with the urban environment,which could improve the subjective wellbeing of individuals by stimulating their positive affection.The hypothesis that environmental restoration and positive affection were mediating variables was supported.The emotional Stroop task was adopted because the "emotional interference effect" was interpreted as slowing down of information processing.Virtual reality technology with stronger immersion was adopted to explore the influence of virtual forest on the attention and affection of urban residents.The participants were induced to have negative affection by Stroop task at the very beginning.The study hypothesized that the virtual forest environment could relieve participants’ negative affection,and the relief of negative affection could make the subjects get better recovery of their attention,the reaction time of the affection Stroop task was better than that of the virtual city group.In this experiment,a total of 30 subjects participated in the experiment.It was found that the virtual forest environment had better recovery for negative affection in the experiment,and affection recovery could promote cognitive processing.Field experiment was carried out to test the effects of forest walking/city walking on participants’ attention and affective recovery.A total of 26 subjects participated in the experiment.Participants were randomly assigned to the forest walking group and the urban walking group,and cognitive fatigue was induced by cognitive processing tasks.It was found that participants experienced more positive emotions in the forest environment and performed better on the backward number span task than the urban walking group.Compared with urban walking group,walking through forest areas reduced "fatigue" and "confusion" and increased "vitality."Qualitative research showed that people’s core cognition of forest was its vitality,diversity and forest restoration.In terms of affective processing,people show more positive affection about forest health care and negative affection are primarily associated with remoteness and risk perception.The theoretical cognition-affection processing model of forest health care integrates the broad cognitive processing(environmental cognition)and the narrow cognitive processing(attention,working memory,etc.).Furthermore,it is pointed out that cognitive processing(attention,etc.),affective response(affective activation,affective valence,and affective intensity)and behavioral response(tendency behavior and avoidance behavior)were affected by forest health environment cognition.The interaction between cognition and affection of forest health care was explained from three aspects: situation,process and result.According to the different dominant driving forces,forest health care can be divided into cognitive-driven,reaction-driven and emotion-driven forest health care.Forest health Care should be combined with Chinese traditional culture.Cultural traditions formed under the influence of thousands of years of agricultural civilization which include pastoral culture,academy culture and landscape culture.The combination of academy system and pastoral culture can greatly enrich the cultural connotation of forest health care and increase the attraction of activities.Cognition and emotion are closely related to the experience economy.Sensory experience and affective experience are an important form of cognitive-affective processing participating in experience economy.Relationship experience is embodied in the connection between consumers and forest health culture.Ecological education experience lies in carrying out ecological education on the spot in real time.Relying on the recitation of ancient books and concrete landscape culture,it can give children concrete,situational and ecological education.Forest recreation cultural products should have rich cultural characteristics so that forest recreation experiencers can bring cultural products back home,which will make the sense of recreation experience prolonged for a while.Thus form positive environmental cognition and emotion.The significance and value of this study are as follows: Firstly,it can provide scientific basis and data support for the effect of forest rehabilitation.Secondly,it has positive theoretical significance for building a "healthy China" and has a very significant meaning in promoting public health.Furthermore,it can be better publicized and promoted to the better development of forestry economy.Last but not the least,the research conclusion is to help government organizations issue corresponding environmental protection and health promotion plans and make overall plans for forest rehabilitation projects and planning.