| National forest park,as an important part of national forest park tourism,is more and more favored by consumers,and has become the core issue to promote the high-quality development of tourism in China.Forest park tourism is becoming more and more popular,and it has been written into the national14 th Five-year Plan.The development of forest park construction and forest ecological tourism industry promotes the rapid and good development of China’s forest tourism industry,and the development of forest tourism development,forest park construction and forest tourism industry has increased year by year.At the same time,also exist in the construction of national forest park,unreasonable industrial structure,infrastructure for perfect,industry positioning accuracy,flexible operational mechanism owe,this to some extent,restricted the forest tourism industry,the forest park construction,the sustainable development of forest tourism,which affect the forest park economy,the sustainable development of social,cultural,ecological and other benefits."Internet + forest park" the pattern of the tourism industry is a new type of forest park tourism management operation mode,it is based on the existing forest tourism resources and infrastructure,using the Internet platform to guide forest eco-tourism industry docking mode of a new type of forest tourism,using a new generation of information technology,the construction of online with the combination of forest tourism business management and service mode,We will foster new forms of industrial business and promote industrial transformation and upgrading.This study focuses on the specific issue of "Research on digital footprint characteristics and influencing factors of consumption behavior in National forest parks".From the perspectives of theoretical construction,quantitative analysis and empirical test,this paper clarified the digital footprint of national forest park consumption behavior and spatial response mechanism,and proposed the path of digital footprint management of national forest park consumption behavior by using the core technology of big data.This study based on the national forest park in time and space differentiation characteristics,the spatial national forest park directory,take baidu map open source link mechanism,the existing national forest park space position calibration,set the national forest park,digital consumer behavior characteristics and spatial response mechanism,using geographical statistical methods to analyze differences in national forest park in the province and the regional distribution features,Identify the temporal and spatial distribution characteristics of consumers’ attention to the national forest park network.Including the characteristics of interannual variation,seasonal variation and holiday variation.Generate geographic concentration index to obtain the concentration degree of spatial distribution of consumer network attention,with the help of Coefficient of Variation(CV),Herfindahl index(H),Primacy index(Primacy index,P)and Geographic Concentration Index(G),Respectively,and from the northern,eastern Midwest provinces such as space scale on forest park visitors to swim before spatial distribution pattern,the spatial distribution difference of attention(including regional differences and regional differences)system and its evolution trend of exploration,to consumer digital footprint and locational clustering relations between national forest park were analyzed.The results of this study show that: China National Forest Parks are mainly distributed in the east of Hu Huanyong Line in China,which has a certain coupling with regional economic and social development and the distribution of forest resources.However,there are problems such as insufficient funds leading to lack of infrastructure,imperfect systems leading to deviation of industrial positioning,and rigid business models.As a whole,the distribution types of national forest parks in different economic zones are relatively uniform,but different regions have different agglomeration characteristics.In terms of geographical scope,the western economic belt is far larger than the central and eastern economic belts,and the degree of agglomeration within the central region is the best,reflecting the prominent construction focus of national forest parks in the central region.From the time and space aspects,this paper analyzes the network attention distribution characteristics of national forest park visitors’ digital footprints and draws a conclusion: from the time aspect,from 2011 to 2021,the mobile network attention of national forest parks has been on the rise.After the overall network attention index reached its peak in 2015,there was a downward trend of turbulence.The time change of network attention has obvious characteristics of uneven inter monthly distribution,short off season and long peak season.This is not only related to the national statutory holidays,but also highly related to climate conditions.Seasonal climate factors are the main reasons for uneven distribution of forest park visitors’ network attention in off season and peak season;In terms of space,the tourist network of the National Forest Park shows an obvious gathering distribution trend,showing a significant regional density difference.The high-density area is sparse in the west and dense in the middle east,forming a high gathering area and three main centers and five sub centers,mainly distributed in the Pearl River Delta,the Yangtze River Delta and the surrounding areas of Beijing and Tianjin.At the same time,there are also significant differences in the network attention of forest park visitors within the region,especially in the eastern and western regions.The network attention of forest parks within the central region is uniform,and the difference in attention is small.The perception and comment characteristics of the digital footprint of tourists in the National Forest Park involve four first level theme categories: overall feelings,scenic tourism resources,scenic tourism consumption,and scenic infrastructure conditions,including the mood after the tour,transportation convenience,service personnel and service facilities,service management scheme,scenic spot planning and layout,accommodation and shopping in the scenic spot,cooperation with third-party platforms,scenic spot ticket prices Eleven secondary theme dimensions,including natural landscape,characteristic landscape and project,cultural landscape and educational significance,reflect the core elements of forest park tourism,tourists’ pursuit and preference and overall evaluation.After the tour,tourists generally have positive feelings for the National Forest Park scenic spot,but the development between the online attention feature and the comment perception feature of tourists’ digital footprints is unbalanced.Only a few national forest parks have basically the same degree of attention and perception experience after traveling.They have a high degree of network popularity and a good tourist perception experience at the same time.The influence mechanism of national forest park tourist digital footprint is constructed.Through data analysis,the tourism demand system,attraction system and support system are the three major aspects of the national forest park tourist digital footprint system.The formation of the national forest park tourist digital footprint spatial and temporal pattern is the result of the interaction of various subsystems and influencing factors.Among them,the preference,demand and motivation of individual tourists are the fundamental driving force to determine the spatio-temporal choice of tourists’ digital footprints,and are the internal driving force of the spatio-temporal evolution of tourists’ digital footprints in national forest parks,while the attraction and stimulation from tourism destinations are the external factors that affect tourists’ decision-making,and are the external forces of the spatio-temporal evolution of tourists’ digital footprints in national forest parks.Under the background of "Internet+Tourism",based on the analysis results of tourist digital footprints of national forest parks,targeted improvement measures are taken to improve the management of national forest park scenic spots from three aspects: digital footprint network feature management,digital footprint network hotspot management and digital footprint influencing factor management,so as to improve the park’s marketing management level. |
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