| With the rapid development of economy,the impact for the ecological environment has been strengthened,and the consumption of manufacturing resources has been increasing.As a key green manufacturing paradigm,remanufacturing plays a vital role in the sustainable development of manufacturing industry.However,the uncertainty of the remanufacturing process makes managing remanufacturing operations very intricate.Uncertainty in the quantity,quality and channels of acquiring used products in the recycling process,uncertainty in the supply of raw materials and yields in the producing process,and uncertainty in pricing,distribution channels and consumer behavior in the marketing process raise many urgent issues in remanufacturing operations management.Consumer behavior is the key factor that causes the uncertainty of remanufacturing process.Consumers’ consumption channels,use conditions and disposal ways of products affect the quantity and quality of recycled products as well as the producing and marketing of remanufactured products.Driven by this background,this thesis studies the problem of pricing remanufactured products based on consumer behavior.In view of the interaction between consumer behavior and the various processes of remanufacturing,this thesis studies the problems of pricing remanufactured products considering consumer product disposal behavior,pricing remanufactured products considering consumer product use behavior,pricing remanufactured products considering consumer product use behavior and consumer perceived quality,and pricing remanufactured products considering consumer purchasing behavior.The main research work and innovations of this thesis are as follows:(1)Considering the uncertainty of consumers’ behavior of disposal of used products,we study the problem of pricing remanufactured products with limited quantity of recycled products.Firstly,we discuss the pricing strategies of remanufactured products in monopolistic and competitive markets.Then,we analyze the effects of production cost,consumer discount factor,material constraint and competition on firms.Our results show that in monopoly,when the manufacturing cost is low,offering remanufactured products can facilitate the selling of new products.In duopoly,raising the price of a remanufactured product may not lead to lower consumer demands.(2)Considering the uncertainty of consumers’ product use behavior in different consumption channels,we study the problem of pricing remanufactured products under leasing and selling models with different quality levels of recycled products.Firstly,we study the firm’s marketing models and remanufacturing decision-making,and analyze the effects of the quality of recycled products on the firm’s marketing and remarketing models.Then,we compare the two business models of leasing and selling.Our results show that only when the quality of recycled products is high,the firm will remanufacture under selling.On the contrary,only when the quality of recycled products is low,the firm will decide to remanufacture under leasing.Secondly,the remanufacturing quality level space under the selling model is greater than that under the leasing model.In addition,when the quality of recycled products under the selling model is sufficiently high,the selling model is more profitable than the leasing model.(3)Considering the uncertainty of consumers’ product use and perceived behavior,we study the problem of pricing remanufactured products under leasing and selling models with different quality of recycled products and consumer perceived quality.Firstly,we study the effects of recycled product quality and consumer perceived quality on the firm’s remanufacturing and marketing decisions.Then,we compare the two business models.Our results show that when the quality of recycled products is high,the firm remanufacture all recycled products.Otherwise,the firm will only remanufacture part of the recycled products.Secondly,from the perspective of profit,a higher quality of the recycled product is not necessarily conducive to firm’s remanufacturing activities.In addition,an increase in consumer perceived quality for remanufactured products may lead to a decrease in the total profits of the firm.(4)Considering the uncertainty of consumers’ purchasing behavior,we study the problem of pricing remanufactured products under the difference of consumers’ purchasing choices.Firstly,we analyze the pricing strategies of firms that take consumer purchasing behavior into consideration or not.Then,we compare the pricing model that does not consider consumer purchasing behavior and the pricing model that considers consumer purchasing behavior to obtain the conditions under which the firms can obtain higher profits and generate lower environmental impacts.Our results show that when the cost savings of remanufactured products are lower than that of new products,if the consumer discount factor is relatively high,the firm that provides new products can obtain higher profits and generate lower environmental impacts.On the contrary,if the consumer discount factor is relatively low,the profit of the firm providing the remanufactured product will increase and the environmental impact will reduce. |
