Research On The Impact Of Boundary-spanning Search And Big Data Capabilities On Business Model Innovation Of Platform Enterprises

Platform enterprises are the fastest developing and most dynamic organizational form in the network information era,creating huge economic and social values.A group of platform enterprises represented by Amazon,Alibaba and Tencent have become the model of emerging business models in the era of Internet economy.In line with the current diversified,personalized and experiential consumer demand,platform enterprises drive the integrated development of the upstream and downstream of the supply chain,and lead China's economy to digital transformation under the joint promotion of the government and the market.Throughout the growth process of these platform enterprises,innovative business model is an important driving force for their rapid growth and rapid occupation of market share.With the development of Internet information technology,globalization of competition and upgrading of consumer demand,platform enterprises have entered the red sea from the original blue sea.Almost every industry market has been subdivided,platform homogenization is serious,user flow is drying up,and growth is difficult.Business model innovation has become the key for platform enterprises to cope with environmental changes and maintain their competitive advantages.Resource-based view believes that enterprise business model innovation is affected by resource endowment.Openness,interactivity,network effect and other characteristics embodied by platform enterprises promote the aggregation of market knowledge resources,and play a driving role in their business model innovation.However,knowledge has timeliness.In the face of uncertain market environment,only by creating new knowledge efficiently and matching with environmental changes,can enterprises truly facilitate business model innovation.In recent years,boundary-spanning search has become an important means for platform enterprises to break through the limitation of resource endowment and cultivate market adaptability.Through boundary-spanning search for external heterogeneous knowledge,the knowledge base of platform enterprises can be expanded and the platform knowledge gap can be effectively made up.Big data capability is a new enterprise capability under the background of digital economy.It can enhance the insight and understanding of platform enterprises on their own knowledge base,expand the breadth and depth of cross-border search,and reduce the risks and costs of external knowledge absorption,digestion and integration.Boundary-spanning search and big data capabilities jointly promote the creation of new knowledge and provide knowledge resources for business model innovation of platform enterprises.Based on the above background,this study focuses on the following issues: first,how cross-boundary search,big data capability and their interaction affect the business model innovation of platform enterprises;Second,what role knowledge creation plays in boundary-spanning search,big data capability and their interaction with platform enterprise business model innovation;Third,what role does environmental uncertainty play between knowledge creation and business model innovation of platform enterprises?In order to explore the above research contents,the theoretical framework of this paper is constructed based on knowledge management theory,organizational search theory and enterprise capability theory,and the relationships among cross-border search,big data capability,knowledge creation,environmental uncertainty and business model innovation are fully demonstrated and relevant research hypotheses are proposed.Finally,322 valid questionnaires were obtained by means of questionnaire survey,and the survey data were empirically analyzed and tested by using SPSS22.0,AMOS21.0 and other software.The main conclusions are as follows :(1)Boundary-spanning search,big data capabilities and their interaction items have positive effects on business model innovation of platform enterprises;(2)Knowledge creation plays a mediating role in the relationship between boundary-spanning search,big data capabilities,their interaction items and business model innovation of platform enterprises;(3)Environmental uncertainty negatively moderates the relationship between knowledge creation and business model innovation of platform enterprises.This study aims to explore the influence mechanism of boundary-spanning search and big data capability on platform enterprises' business model innovation under the background of digital economy.The innovation points of the study are mainly as follows:First,this study focuses on the impact of boundary-spanning search,big data capabilities and their interaction on model innovation of platform enterprises.Crossboundary search provides a "knowledge pool" for platform enterprise resource allocation,and is a booster for the development of big data capabilities.Big data capability can help platform enterprises accurately judge and evaluate required external knowledge on the basis of clear cognition of internal knowledge,enhance the effect of cross-border search and avoid blind search by enterprises.Most previous studies have discussed the role of single factor of boundary-spanning search and big data capability,ignoring the mutual promotion and interdependent interaction of the two in business model innovation.Through empirical analysis,this study confirms that boundary-spanning search,big data capabilities and their interaction have a positive impact on the business model innovation of platform enterprises,which makes up for the deficiency of previous studies that only focus on resources or capabilities and expands the theory of enterprise capabilities.Second,this study opens the theoretical "black box" of the relationship between crossborder search,big data capabilities and platform business model innovation,and introduces the intermediary variable of knowledge creation to explore the specific practical process of how platform enterprises apply external knowledge to business model innovation.Most of the existing studies focus on how enterprises use external new knowledge to realize business model innovation,ignoring the complementary role of knowledge creation.Only when different types of external knowledge elements are coupled into the new knowledge system,can the value of the elements be amplified and the competitive advantages of the incumbent enterprises be formed.Knowledge creation is the connection of transboundary search platform,large data capacity and the key factor for enterprise business model innovation,this article will knowledge creation as the intermediary variables into the research model,a comprehensive inspection in the crossover for knowledge creation,large data capacity and the intermediary role between the interactive items and business model innovation,not only expand the platform,the influence factors of enterprise business model innovation research.It also provides a new perspective for the study of knowledge creation.Thirdly,this study reveals the moderating effect of environmental uncertainty on knowledge creation and business model innovation of platform enterprises.Existing studies mostly discuss the boundary conditions that influence platform business model innovation from the micro-perspective of internal organizational factors such as executive creativity and executive support,while ignoring the contingent factor of external environment,which may have a certain impact on the universality of the research results.In fact,in the era of digital economy,the external environment of platform enterprises is increasingly complex and changeable,shorten the time for platform enterprises to create knowledge,and make it more difficult for platform enterprises to integrate old and new knowledge and reshape knowledge system in time.Based on this,this study explores the moderating effect of environmental uncertainty on knowledge creation and business model innovation of platform enterprises.The research conclusions improve the boundary conditions of business model innovation of platform enterprises and enrich the research results in this field.To sum up,this study is an effective supplement to the current research on the business model innovation of platform enterprises under the background of digitalization.Although some innovative results have been proposed,there are still many limitations and deficiencies,and further improvement is needed in the research methods and contents.