American Media Group International Studies

Since the 1980s,economic globalization has become an irreversible historical trend in the world economic development.Whether you accept it or not,each country has been involved in.Economic globalization has further deepened their mutual reliance among countries and brought new opportunities for economic development of each country. In the meantime it has also brought challenege for the company that is each company has to face keener and keener global competition.Under the impact of economic globalization,same as companys in other industries, American media groups also accelerate the pace of international expansion.Following the principle of maximize returns,they make a rush for a bigger market share in the world media market and set up their media empires.China media groups are still in their infancy of internationalization in relation to American media groups.The reason is that on the one hand media groups in China are not fully reinforced;on the other hand,media groups in China also lack experience of internationalized management.Aiming at American media groups,this research study internationalization of American media groups from five respects such as internal and external causes of internationalization,stage of internationalization,entry mode,strategy of internationa-lized management,course and effects of American media groups in China to sum up their rich internationalization experience and offer useful enlightment to the development of China media group.Specifically, the basic framework are as follows:The first chapter introduces the background,purpose and significance, steps and content,methods and innovation of this research. And in this chapter it also clarifies several core conceptions.The second chapter first reviews basic and development of internationalization theories to offer basic theory ground to this reaearch;Secondly, this chapter makes a thorough review of research on the internationalization of American media groups at both home and abroad;Finally,it summarizes the deficiencies and some problems to be further discussed,thus establishing the objectives of this research.The third chapter places American media groups into historical and realistic background and analyzes the internal and external causes of the internationalization of American media groups.The internal cause is the requirement of development of themselves;the external causes are due to the change of exterior environment, including the rise of new liberalism and the relaxation of U.S.media policy,the development of media technology,economics globalization and the rapid development of non-media multinational corporation,the opening of emerging markets.This chapter Comprehensively analyzes the external causes that proprell the internationalization of American media groups.The fouth chapter study process of internationalization,entry modes and internationalized management of American media groups.Firstly, this chapter divideds the process of internationalization of American media groups into three stages that is:before 1945,1945-1980 and from 1980 to date;secondly,it analyzes entry mode of American media groups and finds that American media groups choose different entry mode when they enter into different countries;Thirdly, it studys internationalized management of American media groups;Lastly,the chapter describes the present situation of four media groups of America.The fifth chapter analyzes the process and effects of American media groups in china.Based on the theory of institutional vicissitude,this chapter first analyzes the transformation of media policy in China;secondly it discusses the process and characteristic feature of American media groups in china;Lastly, the chapter analyzes the affirmative and negative effects of American media groups in china and puts forward corresponding policy.The sixth chapter firstly draws the conclusion based on the study mentioned above;secondly, it illustrates the instruction from the internationalization of American media groups;Lastly,it puts forward deficiencies in this research and further research direction.