Education and job performance, job attitudes and perceptions of prior education in Nigeria: A comparative study between marketing-trained graduates and non-marketing-trained co-workers in selected areas in Nigeria using selected factors related to job per

This study examined the effect of marketing education programs in selected areas in Nigeria with respect to the graduate's job performance, job involvement, job satisfaction and both the employees' and employers' perception of the employees' prior education. The main aim of the study was to compare the performance of Nigerian college or university trained marketing graduates with graduates of other fields of study in marketing related jobs.;Four states were randomly selected from the thirty states in Nigeria for the study. Questionnaires were mailed out to two hundred (200) employees and their employers to complete. One hundred four (104) employees (52%) returned their completed questionnaires. Employers also returned 208 completed questionnaires each; 104 for the Job Performance Appraisal Form and 104 for the Employer's Perception of Employee's Prior Education Questionnaire.;The Minnesota Satisfaction Questionnaire (Weiss, Dawis, England, and Lofquist, 1977), Job Appraisal Form (Bruce, 1976), Job Involvement Questionnaire (Lodahl and Kejner, 1965), and Employee's Perception of Prior Education and also Employer's Perception of Employee's Prior Education (State of Texas Employer and Student Information System, 1976) were used to assess Employees' job satisfaction, job performance, job involvement and the perceptions of prior education respectively.;Nine hypotheses involving job satisfaction, job performance, job involvement and perceptions of prior education were tested for significance. The results indicate that there were no significant differences between the two groups in job satisfaction, job performance and job involvement. Significant differences existed only in two criteria of the instrument in intrinsic job satisfaction and also in general job satisfaction. Significant differences existed in perceptions of prior education. The group that had formal education in marketing perceived their training as better preparation for the job. A T-test, Anova and Tukeys were used to analyze the data significant. Recommendations for a similar study involving a larger sample size, for other areas of discipline, for high school level, and for an improvement of the employee reward system were made.;The results of the study may be questionable because the questionnaires were designed for Western culture and may not be appropriate for use in Nigeria.