Women entrepreneurs: Factors that contribute to women launching their own business and factors that satisfy women entrepreneurs

Factors that contribute to women launching their own business and satisfaction levels of women entrepreneurs are examined. Survey responses from 94 respondents are obtained from women entrepreneurs in Florida. An ANOVA was used to compare sample means between the demographics and the independent variables. Aligning with values, regaining excitement, being in charge, advancing myself, fulfilling life-long goal and balancing family and friends contribute to reasons why women launch their own business. Regression analyses were also conducted where being in charge, fulfilling a life-long goal, and balancing family and work contribute 41% of the variance of the dependent variable regaining excitement. Being in charge, balancing family and work, level of satisfaction, managing people with understanding and effectiveness and pleasing clients contribute 33% of the variance of the dependent variable flexibility. Results suggest women prefer the flexibility to set their own hours and the opportunity to balance family and work by being an entrepreneur.