Fusion Method Research Of Enterprise Strategic Competitive Intelligence Based On Knowledge Element

Enterprise strategic competitive intelligence,the process of intelligence acquisition and knowledge extraction with commercial value for strategic analysis and formulation,can help enterprises perceive the change and predict the evoluation of competitive situation in time,identify business opportunities and potential crises,and provide enterprises with overall,action oriented decision-making knowledge with strain capability.In the big data environment,the roughness,multidisciplinary and cross-domain of multi-source intelligence,as well as the one-sidedness and fuzzy random uncertainty of single source intelligence fragment,bring challenges for the collection and analysis of strategic competitive intelligence.Enterprises'information and knowledge demands of strategic competitive intelligence demonstrate the dynamics and comprehensiveness of multi-agent and cross-industry competitive situation analysis,as well as the intellectual and forward-looking features of strategic decision-making.As a result,the importance,complexity and integration of the research on enterprise strategic competitive intelligence fusion can be seen.Based on the key information and in-depth intelligence knowledge extraction requirements of the strategic decision,this paper carries out the research on enterprise strategic competitive intelligence fusion method based on knowledge element.Based on multi-attribute fusion of intelligence knowledge element,multi-source intelligence fragment fusion,as well as knowledge element and intelligence element comprehensive relation fusion,it can discard the false and retain the true of strategic competitive intelligence.Meanwhile,it is able to provide the knowledge base for enterprise dynamic competitive situation analysis,as well as the intellectual support for strategic decision-making.The main contents of this paper are as follows:(1)Demand analysis and knowledge element system of enterprise strategic competitive intelligence.The urgent demands of strategic competitive intelligence fusion are analyzed from four aspects,namely,knowledge element system construction of strategic competitive intelligence,intelligence knowledge element fusion and priori knowledge generation,multi-source intelligence fragment fusion and intelligence element reconstruction,and strategic competitive intelligence fusion based on comprehensive relation of knowledge element and intelligence element.On this basis,the strategic competitive intelligence knowledge element system is constructed,which comprehensively interprets the enterprises and their competitive environment.Besides,the acquisition of intelligence element is realized based on intelligence priori knowledge.(2)Multi-attribute fusion of intelligence knowledge element and intelligence priori knowledge generation.Deep processing of common knowledge of competitive intelligence is realized by extending evidence theory for multi-attribute fusion method from three levels,namely,attribute-set fusion of intelligence knowledge element,attribute-relation network fusion of intelligence knowledge element,and intelligence priori knowledge fusion,so as to construct a knowledge element network of strategic competitive intelligence and provide a complete knowledge structure for the relation fusion of strategic competitive intelligence.(3)Multi-source intelligence fragment fusion based on similarity and intelligence element reconstruction.Multi-source intelligence fragment fusion is realized by using similarity analysis method of intelligence element to eliminate the redundant and interferential information.Through the sequencing and reconstruction strategy of intelligence element,the content integration problem of intelligence fragments is solved;the structural description and the dynamic exhibition of competitive situation intelligence are realized by the "strategic competitive intelligence puzzle",and a solid data support is provided for the strategic decision intelligence fusion.(4)Strategic competitive intelligence fusion based on the comprehensive relations of knowledge element and intelligence element.Through the attribute-relation network of intelligence elements,similarity analysis of intelligence element and multi-attribute fusion of knowledge element,the tacit relationship of strategic competitive intelligence and its implied association knowledge are presented in a deeper level than intelligence knowledge element network.As a result,the knowledge appreciation of strategic competitive intelligence is reflected in the identification of enterprise competitive role relations,the tracking of sensitive competition events and the auxiliary strategic decision-making.The enterprise strategic competitive intelligence fusion method based on knowledge element expands the representation method of strategic competitive intelligence and helps to improve the organization of competitive intelligence,the intellectual ability of competitive intelligence discrimination and the wisdom of strategic decision supports.In this paper,a certain degree of innovations have been achieved,such as the multi-attribute fusion of intelligence knowledge element based on evidence theory,the multi-source intelligence fragment fusion based on intelligence element similarity,and the strategic competitive intelligence fusion based on the comprehensive relations of knowledge element and intelligence element.It is seen as an active exploration of realizing the commercial value of competitive intelligence in enterprise strategic decision-making and knowledge innovation.